7 Trends Shaping the Future of Physician Marketing

As the healthcare landscape evolves, the strategies for effectively marketing to physicians must too. In an era defined by rapid technological advancements and shifting healthcare paradigms, staying...

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Cracking the Code to Physician-Centric Content Strategy

In the ever-evolving landscape of healthcare marketing, connecting with physicians is paramount. Doximity, the professional network for medicine, offers a unique avenue to engage with this audience....

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Unleashing the Power of Physician Bios

In the digital age, patients increasingly turn to online resources to research and choose healthcare providers. Google searches have become a common starting point, and physician bios are vital to...

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Gen Z Healthcare Trends to Watch

Healthcare has always been an evolving industry, with new technologies and trends shaping how we access and receive care. As we continue into 2023, it's clear that Gen Z is poised to be a major force...

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The Power of Interactive Content in Healthcare Marketing

Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. Quizzes, assessments, and surveys offer physicians a...

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Unlocking Patient Adoption

Digital apps have revolutionized the healthcare industry, providing patients convenient access to information, resources, and tools to manage their health. Achieving high patient adoption rates can...

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How to Use Consumer-Facing Content for Physicians

As a hospital marketer, you spend a lot of time developing content for two audiences: physicians and patients. But resources and time don’t always allow for two separate silos. And while the content...

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