How the Vaccine Will Affect Your Business

Jan 27, 2021 | Hospital Solutions

It is no doubt that 2020 brought about unexpected challenges and a new normal due to the pandemic, but on December 14th of 2020, the first dose of the COVID-19 vaccine was given to a nurse in New York. As of January 20th, 2021, the CDC states that a total of 16,525,281 doses of the vaccine have been administered in the United States.


With the number of vaccinations on the rise, we have a new hope to cling to moving forward in 2021, but there are many questions that arise from this. The most frequently asked for healthcare systems, will this change our business?


Just as healthcare systems deployed marketing efforts in order to bring awareness to COVID and the safety measures necessary for stopping the spread, the same efforts might be seen when it comes to the vaccine. Hospitals are being tasked with distributing the vaccine, but only if people are willing to get it. Healthcare marketing will once again be needed to build the trust between patients and the vaccine.


The pandemic has obviously changed the healthcare industry forever. It shined a light on healthcare aspects that needed work and showed us what was being done correctly, telemedicine, for example. If and when the world is able to get back to normal, yes, things are likely to change, but if prepared, success can still be reached. If you have not already created a plan for after the pandemic, take a look at How to Strategize Your Post-Pandemic Plan and Executing Your Post-Pandemic Plan


In 2021, we look to a brighter future, one with the threats of COVID growing smaller each day, and would like to give great thanks to those essential works for holding the health and wellbeing of all on their shoulders.


 Follow the CDC COVID Data Tracker for live updates on vaccination data, and if you have any questions about the COVID-19 vaccine, see these frequently asked questions.