Kristen Nelson is a Doximity Hospital Solutions Client Success Manager who has been in healthcare marketing for over ten years and currently manages several flagship accounts, specializing in content...
Kristen Nelson is a Doximity Hospital Solutions Client Success Manager who has been in healthcare marketing for over ten years and currently manages several flagship accounts, specializing in content...
We live in an age of transparency, and as expectations have evolved, today’s healthcare marketers are tasked with being as candid as ever. From establishing trust to building a network of passionate...
Technology can be exasperating for everyone. Learn what makes physicians especially frustrated and how to fix the issues.
We hosted our event of the year last week at our headquarters in San Francisco. It was Doximity’s 5th Annual Hospital Advisory Board, a forum created to bring the top hospital marketing leaders...
How can you get through to physicians? Make sure you check all the boxes.
Here, marketing expert and Doximity’s Director of Client Success, Liz Kilby, shares tried-and-true strategies for evaluating your strategy’s success.
Does content marketing work?
As a marketing...
Quick — let’s see your content marketing strategy.
If you have to search more than three folders to find it (or you don’t have one at all), you need to postpone your next blog post and work on...
Some marketers have it easy when it comes to punctuating their content with the right visuals. Lots of industries (think: retail and travel) lend themselves to dynamic photography and engaging...
Thegender pay gap, the difference in compensation between men and women of the same title or role, affects women from every background, of all ages and levels of education, in every U.S. state. But...
Ever wonder what other hospital systems are doing with Doximity? How they’re merging the traditional with the digital? How they’re getting physicians onboard?
Video has taken over the internet. Currently, video accounts for 75% of all video traffic, and this will grow to82% in the next three years. For most marketers video can seem like a daunting,...
The Chicago healthcare market is competitive. With so many top-ranked hospitals located within the city limits or in nearby suburban communities, how does one stand out in a market with so many...
The rise of consumer knowledge in healthcare has been well-documented over the past several years. Simply put, consumers are taking on more of the responsibility to navigate the healthcare system and...
With over a million articles read per month on Doximity, we’ve learned a few things about what physicians are most interested in reading.
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We can expect to see more tech giants demonstrate an interest and investment in the healthcare sector. Whether it’s through mergers and acquisitions or developing tools that dramatically change how...
We analyzed over 150,000 messages from featured physicians to referring providers and distributed over 700 Sponsored Stories to physicians on Doximity.
Hospital marketers are always asking themselves the same questions: how can I grab the attention of potential referring physicians? How do I use marketing tactics to influence physicians about my...
We're excited to announce that more than 1,000,000 licensed medical professionals are now using Doximity to connect, collaborate, and collectively provide better care for their patients! The million...
We’re excited to announce the launch of our Hospital Solutions Website and Blog. We’ve learned many things from working with our hospital partners over the past four years which we’re thrilled to...