The Top Healthcare Internet Conference Sessions to Attend

Oct 29, 2021 | Hospital Solutions

Attending the Healthcare Internet Conference (HCIC) in Las Vegas next week? We are too. Here are the sessions we’re looking forward to most each day.


Position for Success: A Guided Approach to Content Personalization in Healthcare

Tuesday, November 2, 2021

3:45 - 4:45 PM

Learn how VCU Health employed an iterative and measured approach to plan, execute and measure personalization in a digital healthcare experience. This session shares examples of how VCU implemented a personalized approach, based on multi-persona users and an escalating strategy for strong results - one step at a time. 


“Hey Google:" A Search-Driven Approach to Academic Medical Center Websites

Wednesday, November 3, 2021

11:30 - 12:30 PM

Today, consumers expect nothing less than experiences that mirror Amazon or Carvana. These sleek, intuitive, and easy-to-navigate digital experiences cater to a variety of audiences - all under one roof. In this session, Keck Medicine of USC and Modea will share the steps they took to build a search-focused AMC website that seamlessly caters to a complex audience base. Learn how Keck is applying SEO best practices and out-of-industry thinking to differentiate their organization from local and national competition.


The Easy Button to Expand Your Digital Front Door

Thursday, November 4, 2021

10:00 - 11:00 AM

More than ever, patients are making their healthcare appointments online—up to 64%, according to Accenture. And what’s more, 77% of patients are doing online research before booking an appointment. How is your health system getting in front of them? How are they driving patients to your scheduling portals? It’s vital to find something easy to implement, easy to adjust, and easy to determine your ROI. Hear from Raymond Wu how he utilizes third-party validation sites to increase traffic to their digital front door.


Check out the full agenda here.