Understanding Your Audience

Independent vs. Hospital-Affiliated Physicians

Feb 28, 2023 | Hospital Solutions

Understanding your audience is a crucial first step for marketers. When reaching out to physicians, marketers might mistakenly assume that independent clinicians and those affiliated with hospitals are identical. In fact, these are very different entities. Independent practices often operate without a single clear decision-maker or internal influencer, whereas hospitals and health systems have established decision-making hierarchies. Understanding the distinct needs of hospitals and independent practices, and using the best data targeting available to speak specifically to each group, is critical to growing awareness of your product or service. To learn more about the differences between these two distinct groups, click here to read our white paper.