Consumer Return on Investment

As a highly ranked health system located in the central US, the University of Kentucky aimed to extend their reach to consumers in the Southeast and Appalachian markets. University of Kentucky...

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Keeping Physicians Top of Mind

Physicians play a powerful role in hospital reputation, demonstrated by their referral patterns and the recommendations they provide their patients. How does a hospital break through all the noise...

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Patient Acquisition in a COVID World

The COVID-19 pandemic has presented a variety of difficult challenges to hospitals and the overall U.S healthcare system. As providers have scrambled to treat surges of COVID patients in many parts...

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