Consumer Return on Investment

As a highly ranked health system located in the central US, the University of Kentucky aimed to extend their reach to consumers in the Southeast and Appalachian markets. University of Kentucky...


Keeping Physicians Top of Mind

Physicians play a powerful role in hospital reputation, demonstrated by their referral patterns and the recommendations they provide their patients. How does a hospital break through all the noise...


Patient Acquisition in a COVID World

The COVID-19 pandemic has presented a variety of difficult challenges to hospitals and the overall U.S healthcare system. As providers have scrambled to treat surges of COVID patients in many parts...


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