In today's healthcare landscape, patient empowerment is reshaping how individuals seek specialist care. Dive into the insights provided in this comprehensive white paper, which delves deep into the transformation of patient search behaviors. With over 80% of patients consulting multiple online sources, including reviews and search engines, the traditional referral model is evolving. Discover how hospitals can adapt and thrive by embracing a multi-touch digital strategy, providing accurate information where patients are actively searching. Learn how to optimize your online presence and seamlessly guide patients through the appointment booking process.