Discover a new era of patient empowerment in healthcare. The days of relying solely on physician referrals and peer recommendations are evolving as patients take control of their healthcare journey.
This white paper delves into the shifting patient search landscape, highlighting the pivotal role of online search in connecting patients with specialist care. Explore how hospitals and health systems can adapt their approach to meet patients where they're searching and streamline the appointment scheduling process.
From complex search journeys to the influence of online reviews, learn how a multi-touch digital strategy can enhance patient engagement and drive awareness in today's dynamic healthcare landscape.
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