There’s been heavy focus on traditional channels like Facebook and LinkedIn, and what we found is that you spend a lot of money and go through a lot of leads until you finally find your target audience. It was becoming expensive and taking more time, so there’s been this shift to getting more laser-like focus in the channels where our specialties are currently active. So you think about physician networks like Doximity. We’ve been in partnership with Doximity for almost a year now and have had a high level of success.
Kevin Donahue | Senior Marketing Director, Neuronetics