If you’re a hospital marketer, listen up.
We know that you face a variety of unique challenges in your role: HIPAA compliance, the landscape of insurance, physician buy-in, corporate red tape, and much more. But there is one recurring obstacle we hear over and over in discussions with our hospital marketing partners and that is the challenge of measuring financial ROI.
In addition, because we have the richest data set in the industry, our ROI reports also highlight key characteristics about your new referrers including gender, specialty, hospital affiliation, career stage, and more. But perhaps the most shocking and valuable insight our partners discover in our ROI presentations is the geographic distribution of these new referrers. On occasion, we see new referral patterns and new patients from physicians that hadn’t referred before, outside of the facility’s geographic footprint and sometimes, from very far away. We love to share these new insights with our partners—there is always so much excitement at these revelations and what they could mean for future outreach initiatives.
Want to learn more about how we deliver ROI at Doximity?