5 Ways Patient Connect Can Complement Your Growth Strategy

Building brand awareness is a core part of many hospitals’ marketing strategies—for good reason. Strong brand equity has far-reaching and long-lasting impact. It can influence rankings, impact hiring and retention, change perception among referring physicians, and it can be a significant factor for patients who self-refer for specialist care. But awareness alone isn’t enough. Here are five ways you can put Patient Connect to work to turn the brand momentum you’ve already built into measurable growth.

1. Turn brand awareness into conversions

Your hospital is already investing in building their brand awareness among physicians and patients alike. As a result of strong brand campaigns and storytelling, patients come to trust your hospital brand when they see it—including during their search for care.

And where are they searching? U.S. News and World Report, the leading provider of expert advice for over 90 years. Patient Connect allows your hospital to activate the credibility you’ve already earned at the exact moment patients are choosing a provider.

Patients viewed more than 145 million providers on U.S. News last year

The trusted source for consumer expert advice

2. Reach (and convert) high-value, diagnosed patients

U.S. News puts your providers in front of the patients you want to reach. Out of the 40+ million visitors each month, 77% are actively looking for a specialist. 74% of visitors are commercially insured. These patients aren’t just browsing, they’re already diagnosed, actively seeking trusted, quality care. Patient Connect reaches these in-market patients, routing them seamlessly to your qualified doctors.

77% of visitors are actively looking for a specialist

U.S. News reaches diagnosed patients that general brand campaigns can't target

3. Accelerate service-line growth without long build timelines

There is no quicker path to new patient growth than Patient Connect. Get started in weeks, not months, with no cumbersome infrastructure. And, capitalize on the impact of complementary brand messaging in priority service lines by focusing on specific specialties, effectively turning your campaigns into a growth pipeline.

Get started in weeks, not months

Patient Connect routes to your existing scheduling channels for seamless setup

4. Win comparison shopping against competitors

Today’s patients compare options. Whether a patient searches for a general surgeon, a specific physician from your hospital, a physician at another hospital, or even an ambulatory surgical center, Patient Connect allows your hospital to appear and compete. With Patient Connect, your physician and your hospital are in the comparison set. From there, let your brand equity speak for itself as patients choose a trusted option.

Be part of the comparison set — and win

No matter how a patient's search starts, promote your hospital and your doctors with Patient Connect

5. Provide ROI proof for brand-driven growth strategies

While marketers understand the value of brand awareness, it can be hard to measure impact and prove spend. Patient Connect can help provide the ROI proof for your brand investment. New patients who choose your providers do so because they trust your hospital and specialists to provide the care they need. And, U.S. News makes it easy for them to book appointments seamlessly.

Prove brand impact with measurable growth

Let Patient Connect results support your brand investment

As you can see, referrals aren’t just the reward for a strong brand. They’re a highly effective way to build one. For hospital marketing teams, that means rethinking referrals not as something to wait for, but something to nurture deliberately. Because referrals don’t just move patients. They strengthen your reputation. And in healthcare, your reputation is your brand.

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