Content Hub

Offering the latest on healthcare trends, marketing tips, and more.

Explore our latest resources for hospitals and health systems.

Brand Awareness

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Events

Doximity Telemedicine Report

Telemedicine as a Scalable Workforce Multiplier

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Precision Matters: How to Deliver the Right Message to the Right Physician

Reaching physicians is tough. They’re busy, inundated with information, and selective about what they engage with. And yet, when the right message ...

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Physician Engagement

Shining a Light: 4 Reasons To Spotlight Your Physicians

Physicians are central to healthcare. They run clinical trials, conduct cutting-edge research, and deliver life-saving patient care. Highlighting ...

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Content Strategy

Great Content is Only One Piece of the Puzzle

It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with ...

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Digital Marketing

5 Digital Marketing Takeaways from HubSpot's INBOUND 2024

HubSpot’s annual INBOUND conference brings together marketing industry experts from every sector to share ideas and success stories, debate the ...

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Events

Becker's Health IT + Digital Health + RCM Meeting 2024

The Doximity Enterprise Solutions team recently attended Becker's Health IT + Digital Health + RCM Meeting, where healthcare leaders gathered to ...

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Digital Marketing

Lessons From One Physician's Content Journey

It’s not every day that a physician has a patient that they need to refer to another specialist (or a patient to refer to a clinical trial or a ...

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Physician Workflow

How Doximity's AI Tools Are Shaping The Future of Medicine

AI is ubiquitous in all sectors. But, as Chief Physician Experience Officer Amit Phull, MD, says, “AI is not just a buzzword in healthcare—it's a ...

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Physician Insights

Do This, Not That: Tips for Success

Since physicians are such a specialized and clinical audience, knowing best practices for capturing their attention can be challenging. As the ...

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Physician Engagement

The Impact of the Physician Shortage on Healthcare Marketing

For years, data has forecasted a physician shortage. A report from the Association of American Medical Colleges (AAMC) from March of 2024 shows that, ...

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Physician Insights

A Day in the Life of Dr. Anikia Nelson

September is Women in Medicine Month, so we’re excited to spotlight Dr. Anikia Nelson, a pediatrician and clinical strategist at Doximity. Balancing ...

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Client Insights

4 Steps for a Successful Vendor Kickoff

You’ve gone through an extensive search and vetting process to bring on a new vendor partner, and you’re finally getting to the good part: the ...

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Digital Marketing

What's Trending in Healthcare Marketing

The healthcare marketing landscape is constantly evolving, impacted by trends and developments in both healthcare and marketing. In this blog ...

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Client Insights

Expanding Audiences: The Power of Advanced Practice Providers

In 2010, there were 174,000 NPs and PAs practicing in the U.S. By 2023, that number more than doubled to 512,000. As these professions continue to ...

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Telehealth

3 Telehealth Takeaways for Hospital Marketers

While telehealth might not be top-of-mind for some healthcare marketers, telehealth solutions are crucial for clinical productivity and patient ...

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Physician Engagement

6 Reasons to Encourage Your Physicians to Network on Doximity

We’ve talked about how physicians can supercharge your marketing efforts, including three ways physicians on Doximity can help you reach your goals. ...

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Physician Engagement

4 Secrets to Developing Clinical Content

We often get questions on how to increase physician interest and engagement with your content on Doximity. As a physician-first platform, we always ...

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Digital Marketing

Digital Doorstep vs. Direct Mail

Since the advent of digital advertising, there has been an urge to pit digital against direct mail. Direct mail, the traditional, outdated contender, ...

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Industry Insights

Physician Sentiment: First-Person Perspectives

Op-Med is a place for Doximity members to share their stories and experiences with their peers. This submission-based channel invites members of the ...

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Client Insights

4 Innovative Marketing Programs

In the rapidly evolving world of healthcare, finding the right marketing strategy can be challenging. What if you could learn from the best? There ...

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Telehealth

What You Missed at ATA Nexus

The American Telemedicine Association (ATA) is known for its commitment to ensuring everyone has access to safe, affordable, and appropriate care ...

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Physician Engagement

Seamless Integration of New Physicians: A Case Study

Welcoming a new physician to your hospital’s medical staff is always an exciting time, especially if they are a rockstar provider with a rare skill ...

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Partner Resources

Defining ROI: An Interview With Ellis Carpenter

As marketers, we love to prove impact with metrics. The ultimate metric for many is return on investment, or ROI. While ROI is a familiar concept, ...

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Digital Marketing

Quantifying, Scheduling, and AI: What You Missed at HMPS

Last month, our team converged in Las Vegas, NV for the annual Healthcare Marketing and Physician Strategies (HMPS) conference. This conference ...

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Patient Connect

Loyalists vs. Shoppers: Healthcare Lessons from Retail Consumers

Retail has taught consumers how to shop. Consumers are accustomed to digital access, varied options, and seamless shopping experiences. And, while it ...

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Digital Marketing

7 Trends Shaping the Future of Physician Marketing

As the healthcare landscape evolves, the strategies for effectively marketing to physicians must too. In an era defined by rapid technological ...

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Physician Engagement

Enhancing Collaboration and Workflow

Last month, we were joined by three practicing physicians who shared their valuable perspectives on how digital tools like Doximity enhance ...

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Telehealth

What You Missed at HIMSS 2024

In March, our team headed down to Orlando for the Healthcare Information and Management Systems Society’s (HIMSS) annual conference. This gathering ...

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Digital Marketing

3 Ways to Succeed in a Post-Cookie World

The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have ...

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Physician Engagement

Identifying Your Ideal Primary Care Audience

One of the most important interactions that can impact a patient's overall health outcome is their relationship with their primary care physician ...

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Physician Engagement

A New Way to Introduce Physicians

Onboarding a new physician to a hospital or healthcare system can be a big task. Physicians want to get immersed in their new community and build ...

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Industry Insights

The Beginning Of A Shift

Dr. Amit Phull serves as Doximity’s Chief Physician Experience Officer and Emergency Medicine Faculty at Northwestern Medicine. In a recent article ...

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Physician Engagement

12 Content Ideas to Power Your Physician Marketing

Great content is what powers marketing programs. But, sometimes, it can be challenging to brainstorm fresh and engaging content ideas. We've curated ...

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Industry Insights

Insights from Our Team's Latest Reads

What better way to start the year than rounding up a list of thought-provoking articles our team can’t stop talking about? Take a closer look at ...

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Industry Insights

Sharing the Secrets of Successful Healthcare Brands

Developing and telling a cohesive brand story is not always an easy task. Layer on complications like brand changes, acquisitions, or rebrands, and ...

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Physician Engagement

Year in Review

As we say goodbye to 2023 and dive into 2024, we’re looking back at some of our favorite product updates over the past year. From platform-wide ...

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Partner Resources

Getting Ready for U.S. News Survey Season

As we head into the new year, we inevitably get a lot of questions about U.S. News and World Report’s annual expert opinion survey, a component of ...

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Physician Insights

Optimizing Content Based on Physician Learning Preferences

Unfortunately, burnout, information overload, and provider siloing are the modern physician’s reality. Physicians face increasingly high expectations ...

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Partner Resources

Mastering Your Second Year on Doximity

Last month, we shared some foundational tips for succeeding as a first-year marketing partner on Doximity. Now, we’re taking it one step further and ...

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Physician Engagement

The Physician Journey

Doximity is a platform designed for physicians by physicians. So, it’s no surprise that Doximity has tools that meet physicians at every stage of ...

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Physician Engagement

New Features Physicians Love on Doximity

Doximity is built for physicians by physicians. It’s why, aside from the iPhone, clinicians have never adopted a piece of technology faster than ...

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Partner Resources

4 Tips for Success as a First-Year Partner

Any time you embark on a new platform or a new strategy, it can be overwhelming. The energy is flowing, and it’s easy to get wrapped up in the ...

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Industry Insights

What You Missed at HLTH 2023

Last month, our team gathered in Las Vegas, Nevada, for the annual HLTH conference, an exciting, innovative healthcare event. With over 100 sessions, ...

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Physician Insights

The Non-Clinical Topic That’s Capturing Physician Attention on Doximity

While the vast majority of content on Doximity is clinical, there has been an increasing interest in additional topics, including medical business ...

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Digital Marketing

Doing More With Less With HCIC Insights

The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of ...

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Reports

Chronic Illness Specialists Lead the Way in Telemedicine Adoption

It has been over three years since the start of the pandemic and telemedicine continues to evolve and impact how we deliver and receive medical care. ...

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Physician Insights

6 Small Headline Tweaks That Speak to Physicians

Your headline is the first impression a viewer gets on your content. It’s the first (and possibly only) thing a viewer will read. It’s your ...

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Physician Engagement

How Your Own Physicians Can Be Your Superpower

We get questions all the time from partners who want to supercharge their impact on Doximity. There are a lot of tips we’ve shared, from creating ...

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Patient Care

Understanding the Patient Journey

Over 12 million patients search for doctors monthly on U.S. News and Doximity, and 77% of them are seeking specialists. We’re taking a deeper look ...

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Events

Becker’s 2023 Health IT Annual Meeting

The healthcare industry is constantly evolving, and healthcare IT (HIT), digital health (DH), and revenue cycle management (RCM) are at the forefront ...

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Client Insights

Cracking the Code to Physician-Centric Content Strategy

In the ever-evolving landscape of healthcare marketing, connecting with physicians is paramount. Doximity, the professional network for medicine, ...

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Digital Marketing

3 Tips to Level Up Your Digital Marketing

Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic ...

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Reports

Report Reveals the How and How Often Physicians Use Telemedicine

As physicians increasingly adopt telemedicine to deliver accessible and efficient care, Doximity’s 2023 State of Telemedicine Report provides ...

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Digital Health

The Importance of Physician Marketing

Healthcare is a very complex industry with lots of important players and moving pieces. However, physicians continue to be the heart of our ...

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Content Strategy

The Inside Scoop on Top-Performing Content on Doximity

Doximity is the platform where doctors stay up to date on medical news. So, we have unique insights into what clinical content is resonating with ...

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Patient Care

Unleashing the Power of Physician Bios

In the digital age, patients increasingly turn to online resources to research and choose healthcare providers. Google searches have become a common ...

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Client Insights

Repurposing Content Across Channels

An important part of effectively communicating with your audience is creating content that is both interesting and relevant to them. The content ...

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Industry Insights

What Our Team is Reading

Our team strives to stay up to date on healthcare industry trends, and that means consulting a variety of sources. We love to share helpful articles ...

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Content Strategy

How to Identify Content Strong Enough to Reuse

As marketers, we understand the fundamental principle that it takes more than one touchpoint to get your message across. In fact, the widely accepted ...

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Brand Marketing

Why Brand Marketing Matters

There’s an age-old discussion among marketers about the benefits of brand versus performance marketing. While performance marketing gained popularity ...

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Industry Insights

Gen Z Healthcare Trends to Watch

Healthcare has always been an evolving industry, with new technologies and trends shaping how we access and receive care. As we continue into 2023, ...

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Product Updates

3 Ways to Use Your Doximity Dashboard Like a Pro

The Doximity dashboard is a one-stop resource for our partners. From program status reports to trending topics and so much more, the dashboard is ...

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Client Insights

Pride Month Spotlight: Health Brigade Free Clinic

Founded in 1970, Health Brigade is a free medical clinic focused on providing health services to those least served in a caring and non-judgmental ...

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Telehealth

90-day Reprieve on Telehealth Penalties

The HHS Office of Civil Rights (OCR) has given healthcare providers a 90-day extension before imposing penalties for non-HIPAA compliance with ...

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The Doximity Team

A Day in the Life of Addison Amorosi

Building relationships with existing partners and creating new business relationships is vital to any company. We followed Addison Amorosi, our ...

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Digital Marketing

The Power of Interactive Content in Healthcare Marketing

Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. ...

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Digital Health

Unlocking Patient Adoption

Digital apps have revolutionized the healthcare industry, providing patients convenient access to information, resources, and tools to manage their ...

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Brand Marketing

Our Team’s Top Four HMPS Sessions

Last month, our team gathered in Austin, Texas for the Healthcare Marketing and Physician Strategies Summit, better known as HMPS. This annual ...

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Events

Doximity leadership shares highlights from HIMSS2023

HIMSS 2023 didn’t disappoint as the most influential health and technology event of the year and the Doximity Dialer Enterprise team was thrilled to ...

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Digital Marketing

Four Ways to Use ChatGPT in Healthcare Marketing

ChatGPT, a sophisticated chatbot that uses artificial intelligence (AI) to generate human-like responses to a prompt, took the world by storm earlier ...

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Digital Marketing

Two Compelling Arguments to Use When They Ask For a Billboard

My daughter and I recently attended a birthday party for a little girl in her class. In between visits to the potty and minor meltdowns, I started ...

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Industry Insights

Ready or Not: Gen Zers Are Headed to Your Orgs

When we think about generational marketing, it’s often to define and understand our audience. By considering the unique circumstances and cultural ...

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Product Updates

Content Hubs: A One Stop Shop for Great Content

At our annual advisory board meeting, we get a pulse check from our clients about what topics are top-of-mind for healthcare marketers today. One ...

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Brand Marketing

Are Branding Campaigns Important to Your Physician Marketing?

Last fall, MarketingWeek released results from their Language of Effectiveness survey, which showed that marketers are almost twice as likely to ...

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Telehealth

Doximity Dialer users not impacted by the end of the Public Health Emergency

The Department of Health and Human Services (HHS) has announced that the Public Health Emergency (PHE) will end on May 11, 2023. The implications of ...

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Client Insights

Evaluating ROI on Your Own Terms

As marketers, we are always looking for ways to show return on investment to justify spend, inform strategy, and ultimately generate results for our ...

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Digital Health

Understanding Your Audience

Understanding your audience is a crucial first step for marketers. When reaching out to physicians, marketers might mistakenly assume that ...

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Physician Engagement

Empowering Physician-Peer Relationships for Better Patient Care

At Doximity, we have long believed in the value of physician-peer relationships and the strength that comes from physician networks. Robust networks ...

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Telehealth

Doximity Dialer receives top ranking from KLAS with stellar client feedback

For the second year in a row, Doximity has ranked the #1 Telehealth Video Conferencing Platform by Best in KLAS! We are thrilled to receive the ...

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Industry Insights

7 Healthcare Industry Predictions from an Emergency Medicine Physician

The new year provides a valuable opportunity to reflect on the past and look to the future. For Dr. Amit Phull, an emergency medicine physician and ...

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The Doximity Team

A Day in the Life of John Michael Bonasso

Creating new business relationships is a vital part of any company. We followed John Michael Bonasso, our North Carolina-based Regional Vice ...

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2023 Conferences We’re Excited to Attend

We’re excited about a full slate of thought-provoking conferences filled with informative sessions and high-quality networking opportunities. Here ...

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