Content Hub

Offering the latest on healthcare trends, marketing tips, and more.

Explore our latest resources for hospitals and health systems.

Unlock Personalized Engagement with Physician Personas

Dive into the world of personalized engagement with our one-pager on Doximity Personas. Physicians are a diverse audience, and understanding their ...

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Why Physicians Are a Valuable Audience for Marketers

Physicians are more than just healthcare decision-makers; they’re a highly influential audience that spans industries. Whether you're in financial ...

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Unveiling Physician Learning Preferences: A Webinar with Dr. Amit Phull

Embark on a journey into the dynamic realm of medical learning with our exclusive webinar featuring Dr. Amit Phull, Chief Physician Experience ...

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Unveiling Physician Insights: "What Doximity Means to Me" Panel

Delve into the world of physician collaboration and referral strategies with our recorded panel discussion, "What Doximity Means to Me." Join ...

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Unveiling Doximity's Success: Crafting a Physician-Centric Platform

Delve into the strategies that captivate 80% of US physicians. Join Shari Buck, Co-Founder of Doximity, in our pre-recorded webinar. Discover the art ...

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Unlock the Future of Patient Search: Explore Insights into the Changing Healthcare Landscape

In today's healthcare landscape, patient empowerment is reshaping how individuals seek specialist care. Dive into the insights provided in this ...

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UAMS + Doximity Dialer Case Study

Unpredictable weather events and technology outages can frustrate both patients and providers or disrupt care at a crucial time of need. Healthcare ...

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Transforming Patient Engagement: A Case Study with University of Kentucky and Doximity

Unlock the secrets to successful patient engagement with our exclusive case study featuring the University of Kentucky's partnership with Doximity. ...

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Transform Patient Acquisition: Doximity's Cutting-Edge Solutions

Transform your patient acquisition strategy with Doximity's physician marketing solutions. Dive into our innovative Referral Model, leveraging 59MM+ ...

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The Use of Text Message-enabled Video in Virtual Care

In a recent study comparing patient engagement of video calls, Doximity Dialer's text-to-video capability was found to be the simplest way for ...

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Rush Health Case Study

In the dynamic landscape of healthcare, building robust referral networks and fostering strong relationships among medical professionals is ...

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Revolutionizing Patient Acquisition: Roswell Park Cancer Center Case Study Webinar Recording

Missed our live webinar on revolutionizing patient acquisition? No worries! Catch the recording and explore the success story of Roswell Park ...

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Rethinking Healthcare Marketing Spend: A Deep Dive into Consumer vs. Physician Strategies

Delve into the complexities of healthcare marketing spend with our exclusive white paper. In a landscape where U.S. healthcare providers are ...

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Reaching Physicians As a Digital Health Organization

Digital health organizations like Mobius MD work with Doximity to get in front of physicians and drive conversions. Mobius MD is all about saving ...

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Reaching Cancer Patients at Critical Decision Points

Baptist Cancer Center is part of Baptist Memorial Health Care Corporation, based in Memphis, Tennessee, with 25 locations across the Mid-South. ...

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Precision Targeting: Elevate Your Campaigns with Doximity's Dynamic Targeting Capabilities

Dive into the realm of precision targeting with Doximity's one-pager. As the largest secure medical network, we empower your campaigns with over 47B ...

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Physician Reputation Management - Uncover Strategies for Referral Success

In the ever-evolving realm of healthcare, physician reputation management has become a pivotal factor influencing patient referrals and hospital ...

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Overcome the 3 Top Challenges of Implementing Telehealth

Implementing a system-wide telehealth solution can be challenging. From adoption to workflows and compliance barriers, finding and implementing the ...

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Novant Health Case Study

Novant Health, a prominent healthcare network spanning four states, sought to enhance referrals and patient volume for its cardiology, oncology, and ...

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Mobius MD Case Study

At its core, Mobius MD is all about saving time for physicians. Their app is EHR independent, and allows for a universally-compatible dictation ...

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Main Line Health Case Study

Main Line Health, a system with facilities in the Philadelphia region, wanted to increase referrals to their cardiovascular medicine and surgery ...

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Lessons from Henry Ford in Optimizing Virtual Care for Behavioral Health

Telehealth has revolutionized care delivery in the behavioral health space, giving healthcare organizations the ability to use technology to take ...

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Leading in the New Healthcare Ecosystem

Our white paper, "Leading in the New Healthcare Ecosystem: Four Imperatives for Transformation," unveils crucial insights for organizations ...

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Keeping Physicians Top of Mind

Physicians play a powerful role in hospital reputation, demonstrated by their referral patterns and the recommendations they provide their patients. ...

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Integration of an Outpatient Telemedicine Program

In an independent study, physicians found Doximity Dialer to be the easiest way to connect with patients when implementing a telehealth program. The ...

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Increasing Service Line Consumer Traffic

The Northeastern region of the United States is a fiercely competitive healthcare market given the density of top-ranked health systems in the ...

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How to Evaluate A Telehealth Platform

More hospitals and health systems are launching and expanding their telehealth programs, but not all telehealth platforms are the same. Choosing the ...

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How Strategic Geographies Lead to an Increase in Referrals

Located in the Southeast region of the United States, Ochsner serves a highly diverse population. In terms of specialty referrals, it can be ...

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How A Content Journey Can Lead to Unimaginable Results

Main Line Health, a system with facilities in the Philadelphia region, wanted to increase referrals to their cardiovascular medicine and surgery ...

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Hospital at Home: Learnings from Early Adopters

Aided by the rapid adoption of virtual care technologies during the pandemic, health systems across the country have begun piloting Hospital at Home ...

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Empower Your Physicians as Featured Physicians

Doximity's Featured Physicians guide is crafted to empower your physicians and supercharge your healthcare marketing strategy. Collaborate seamlessly ...

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Elevate Your Content with Doximity Medical Editors

Discover the power of Doximity's Medical Editors with our comprehensive one-pager. Our dedicated team, featuring MDs, PhDs, MPHs, and RNs, is ready ...

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Elevate Your Brand: Doximity's Brand Awareness Solutions

Discover the power of Doximity's Brand Awareness solutions. Unleash your organization's achievements within a trusted digital space where over 80% of ...

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Elation Health Case Study

Reaching any physician is difficult — they are notoriously busy, and the competition for their attention is tough. But what happens when the ...

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Doximity Partners with Top U.S. Hospitals to Provide Telehealth

Doximity, the leading digital platform for medical professionals, announced over 150 U.S. health systems have deployed Doximity Dialer Enterprise as ...

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Doximity Overview for Healthcare Marketers - Supercharge Your Physician Marketing Strategy

Unlock the power of physician engagement with Doximity. This one-pager provides an overview for healthcare marketers eager to make a significant ...

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Dialer Enterprise Overview

Did you know Doximity offers enterprise telehealth solutions? Dialer, our app-based telehealth platform, offers the flexibility of adding voice and ...

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Decoding ROI Excellence in Healthcare Marketing with Doximity's Senior Product Strategist

Join us for an exclusive interview with Ellis Carpenter, Senior Product Strategist at Doximity. Gain insights into how Doximity defines and ...

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Decoding Hospital Rankings: Unveiling the Impact on Reputation, Referrals, and Patient Decisions

Uncover the secrets behind hospital rankings with our insightful eBook! Dive into the realm of U.S. News & World Report and various ranking ...

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Creating an Equitable Telehealth System for Diverse Populations

Ensuring equitable access to care during the COVID-19 pandemic and beyond is a top priority for today's healthcare organizations. At the start of the ...

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Crafting Healthcare Narratives Webinar - Unveil Strategies for Cohesive Branding

Unlock the secrets to successful healthcare branding with our recorded webinar featuring Susan Meier from Susan Meier Studio. With over two decades ...

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Close the Gaps in Telehealth Access by Giving Patients More Options to Connect

In the last few years, telehealth use has seen exponential growth, offering providers and patients the flexibility to safely connect amidst COVID-19. ...

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City of Hope Case Study

Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is a leading research ...

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Campaign Strategies Case Study

While each Doximity campaign is customized for your objectives, we've found it helpful to consider previously tested strategies that align with ...

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Beyond the P.C: The value of a multi-channel telehealth strategy

Telehealth has significantly expanded access to care, but persistent gaps remain. Traditional, PC- and video-based telehealth services perpetuate ...

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Amion + MedStar Case Study

MedStar Health, a prominent healthcare organization, faced diverse scheduling challenges across its multiple entities and hospitals. Amion partnered ...

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U.S. News Best Hospitals Survey Season

Doximity is the exclusive provider of the U.S. News Best Hospitals and Best Children’s Hospitals expert opinion physician survey, which contributes ...

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Doximity Telemedicine Report

Telemedicine as a Scalable Workforce Multiplier

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Precision Matters: How to Deliver the Right Message to the Right Physician

Reaching physicians is tough. They’re busy, inundated with information, and selective about what they engage with. And yet, when the right message ...

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Shining a Light: 4 Reasons To Spotlight Your Physicians

Physicians are central to healthcare. They run clinical trials, conduct cutting-edge research, and deliver life-saving patient care. Highlighting ...

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Great Content is Only One Piece of the Puzzle

It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with ...

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5 Digital Marketing Takeaways from HubSpot's INBOUND 2024

HubSpot’s annual INBOUND conference brings together marketing industry experts from every sector to share ideas and success stories, debate the ...

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Becker's Health IT + Digital Health + RCM Meeting 2024

The Doximity Enterprise Solutions team recently attended Becker's Health IT + Digital Health + RCM Meeting, where healthcare leaders gathered to ...

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Lessons From One Physician's Content Journey

It’s not every day that a physician has a patient that they need to refer to another specialist (or a patient to refer to a clinical trial or a ...

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How Doximity's AI Tools Are Shaping The Future of Medicine

AI is ubiquitous in all sectors. But, as Chief Physician Experience Officer Amit Phull, MD, says, “AI is not just a buzzword in healthcare—it's a ...

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Do This, Not That: Tips for Success

Since physicians are such a specialized and clinical audience, knowing best practices for capturing their attention can be challenging. As the ...

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The Impact of the Physician Shortage on Healthcare Marketing

For years, data has forecasted a physician shortage. A report from the Association of American Medical Colleges (AAMC) from March of 2024 shows that, ...

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A Day in the Life of Dr. Anikia Nelson

September is Women in Medicine Month, so we’re excited to spotlight Dr. Anikia Nelson, a pediatrician and clinical strategist at Doximity. Balancing ...

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4 Steps for a Successful Vendor Kickoff

You’ve gone through an extensive search and vetting process to bring on a new vendor partner, and you’re finally getting to the good part: the ...

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What's Trending in Healthcare Marketing

The healthcare marketing landscape is constantly evolving, impacted by trends and developments in both healthcare and marketing. In this blog ...

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Expanding Audiences: The Power of Advanced Practice Providers

In 2010, there were 174,000 NPs and PAs practicing in the U.S. By 2023, that number more than doubled to 512,000. As these professions continue to ...

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3 Telehealth Takeaways for Hospital Marketers

While telehealth might not be top-of-mind for some healthcare marketers, telehealth solutions are crucial for clinical productivity and patient ...

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6 Reasons to Encourage Your Physicians to Network on Doximity

We’ve talked about how physicians can supercharge your marketing efforts, including three ways physicians on Doximity can help you reach your goals. ...

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4 Secrets to Developing Clinical Content

We often get questions on how to increase physician interest and engagement with your content on Doximity. As a physician-first platform, we always ...

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Digital Doorstep vs. Direct Mail

Since the advent of digital advertising, there has been an urge to pit digital against direct mail. Direct mail, the traditional, outdated contender, ...

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Physician Sentiment: First-Person Perspectives

Op-Med is a place for Doximity members to share their stories and experiences with their peers. This submission-based channel invites members of the ...

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4 Innovative Marketing Programs

In the rapidly evolving world of healthcare, finding the right marketing strategy can be challenging. What if you could learn from the best? There ...

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What You Missed at ATA Nexus

The American Telemedicine Association (ATA) is known for its commitment to ensuring everyone has access to safe, affordable, and appropriate care ...

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Seamless Integration of New Physicians: A Case Study

Welcoming a new physician to your hospital’s medical staff is always an exciting time, especially if they are a rockstar provider with a rare skill ...

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Defining ROI: An Interview With Ellis Carpenter

As marketers, we love to prove impact with metrics. The ultimate metric for many is return on investment, or ROI. While ROI is a familiar concept, ...

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Quantifying, Scheduling, and AI: What You Missed at HMPS

Last month, our team converged in Las Vegas, NV for the annual Healthcare Marketing and Physician Strategies (HMPS) conference. This conference ...

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Loyalists vs. Shoppers: Healthcare Lessons from Retail Consumers

Retail has taught consumers how to shop. Consumers are accustomed to digital access, varied options, and seamless shopping experiences. And, while it ...

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7 Trends Shaping the Future of Physician Marketing

As the healthcare landscape evolves, the strategies for effectively marketing to physicians must too. In an era defined by rapid technological ...

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Enhancing Collaboration and Workflow

Last month, we were joined by three practicing physicians who shared their valuable perspectives on how digital tools like Doximity enhance ...

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What You Missed at HIMSS 2024

In March, our team headed down to Orlando for the Healthcare Information and Management Systems Society’s (HIMSS) annual conference. This gathering ...

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3 Ways to Succeed in a Post-Cookie World

The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have ...

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Identifying Your Ideal Primary Care Audience

One of the most important interactions that can impact a patient's overall health outcome is their relationship with their primary care physician ...

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A New Way to Introduce Physicians

Onboarding a new physician to a hospital or healthcare system can be a big task. Physicians want to get immersed in their new community and build ...

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The Beginning Of A Shift

Dr. Amit Phull serves as Doximity’s Chief Physician Experience Officer and Emergency Medicine Faculty at Northwestern Medicine. In a recent article ...

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12 Content Ideas to Power Your Physician Marketing

Great content is what powers marketing programs. But, sometimes, it can be challenging to brainstorm fresh and engaging content ideas. We've curated ...

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Insights from Our Team's Latest Reads

What better way to start the year than rounding up a list of thought-provoking articles our team can’t stop talking about? Take a closer look at ...

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Sharing the Secrets of Successful Healthcare Brands

Developing and telling a cohesive brand story is not always an easy task. Layer on complications like brand changes, acquisitions, or rebrands, and ...

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Year in Review

As we say goodbye to 2023 and dive into 2024, we’re looking back at some of our favorite product updates over the past year. From platform-wide ...

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Getting Ready for U.S. News Survey Season

As we head into the new year, we inevitably get a lot of questions about U.S. News and World Report’s annual expert opinion survey, a component of ...

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Allegheny Health Network Case Study

Allegheny Health Network (AHN), a prominent health system serving the Western Pennsylvania region, faced the challenge of standing out in a ...

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A Psychiatry Spotlight

Doximity and hospital marketing partners typically focus on one campaign at a time. This has yielded great results, with an average open rate of 51% ...

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Optimizing Content Based on Physician Learning Preferences

Unfortunately, burnout, information overload, and provider siloing are the modern physician’s reality. Physicians face increasingly high expectations ...

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Mastering Your Second Year on Doximity

Last month, we shared some foundational tips for succeeding as a first-year marketing partner on Doximity. Now, we’re taking it one step further and ...

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The Physician Journey

Doximity is a platform designed for physicians by physicians. So, it’s no surprise that Doximity has tools that meet physicians at every stage of ...

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New Features Physicians Love on Doximity

Doximity is built for physicians by physicians. It’s why, aside from the iPhone, clinicians have never adopted a piece of technology faster than ...

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4 Tips for Success as a First-Year Partner

Any time you embark on a new platform or a new strategy, it can be overwhelming. The energy is flowing, and it’s easy to get wrapped up in the ...

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What You Missed at HLTH 2023

Last month, our team gathered in Las Vegas, Nevada, for the annual HLTH conference, an exciting, innovative healthcare event. With over 100 sessions, ...

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The Non-Clinical Topic That’s Capturing Physician Attention on Doximity

While the vast majority of content on Doximity is clinical, there has been an increasing interest in additional topics, including medical business ...

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Doing More With Less With HCIC Insights

The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of ...

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Chronic Illness Specialists Lead the Way in Telemedicine Adoption

It has been over three years since the start of the pandemic and telemedicine continues to evolve and impact how we deliver and receive medical care. ...

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6 Small Headline Tweaks That Speak to Physicians

Your headline is the first impression a viewer gets on your content. It’s the first (and possibly only) thing a viewer will read. It’s your ...

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How Your Own Physicians Can Be Your Superpower

We get questions all the time from partners who want to supercharge their impact on Doximity. There are a lot of tips we’ve shared, from creating ...

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Understanding the Patient Journey

Over 12 million patients search for doctors monthly on U.S. News and Doximity, and 77% of them are seeking specialists. We’re taking a deeper look ...

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Becker’s 2023 Health IT Annual Meeting

The healthcare industry is constantly evolving, and healthcare IT (HIT), digital health (DH), and revenue cycle management (RCM) are at the forefront ...

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Cracking the Code to Physician-Centric Content Strategy

In the ever-evolving landscape of healthcare marketing, connecting with physicians is paramount. Doximity, the professional network for medicine, ...

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3 Tips to Level Up Your Digital Marketing

Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic ...

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Report Reveals the How and How Often Physicians Use Telemedicine

As physicians increasingly adopt telemedicine to deliver accessible and efficient care, Doximity’s 2023 State of Telemedicine Report provides ...

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The Importance of Physician Marketing

Healthcare is a very complex industry with lots of important players and moving pieces. However, physicians continue to be the heart of our ...

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The Inside Scoop on Top-Performing Content on Doximity

Doximity is the platform where doctors stay up to date on medical news. So, we have unique insights into what clinical content is resonating with ...

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Unleashing the Power of Physician Bios

In the digital age, patients increasingly turn to online resources to research and choose healthcare providers. Google searches have become a common ...

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Repurposing Content Across Channels

An important part of effectively communicating with your audience is creating content that is both interesting and relevant to them. The content ...

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What Our Team is Reading

Our team strives to stay up to date on healthcare industry trends, and that means consulting a variety of sources. We love to share helpful articles ...

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How to Identify Content Strong Enough to Reuse

As marketers, we understand the fundamental principle that it takes more than one touchpoint to get your message across. In fact, the widely accepted ...

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Why Brand Marketing Matters

There’s an age-old discussion among marketers about the benefits of brand versus performance marketing. While performance marketing gained popularity ...

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Gen Z Healthcare Trends to Watch

Healthcare has always been an evolving industry, with new technologies and trends shaping how we access and receive care. As we continue into 2023, ...

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3 Ways to Use Your Doximity Dashboard Like a Pro

The Doximity dashboard is a one-stop resource for our partners. From program status reports to trending topics and so much more, the dashboard is ...

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Pride Month Spotlight: Health Brigade Free Clinic

Founded in 1970, Health Brigade is a free medical clinic focused on providing health services to those least served in a caring and non-judgmental ...

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90-day Reprieve on Telehealth Penalties

The HHS Office of Civil Rights (OCR) has given healthcare providers a 90-day extension before imposing penalties for non-HIPAA compliance with ...

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A Day in the Life of Addison Amorosi

Building relationships with existing partners and creating new business relationships is vital to any company. We followed Addison Amorosi, our ...

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The Power of Interactive Content in Healthcare Marketing

Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. ...

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Unlocking Patient Adoption

Digital apps have revolutionized the healthcare industry, providing patients convenient access to information, resources, and tools to manage their ...

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Our Team’s Top Four HMPS Sessions

Last month, our team gathered in Austin, Texas for the Healthcare Marketing and Physician Strategies Summit, better known as HMPS. This annual ...

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Doximity leadership shares highlights from HIMSS2023

HIMSS 2023 didn’t disappoint as the most influential health and technology event of the year and the Doximity Dialer Enterprise team was thrilled to ...

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Four Ways to Use ChatGPT in Healthcare Marketing

ChatGPT, a sophisticated chatbot that uses artificial intelligence (AI) to generate human-like responses to a prompt, took the world by storm earlier ...

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Two Compelling Arguments to Use When They Ask For a Billboard

My daughter and I recently attended a birthday party for a little girl in her class. In between visits to the potty and minor meltdowns, I started ...

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Ready or Not: Gen Zers Are Headed to Your Orgs

When we think about generational marketing, it’s often to define and understand our audience. By considering the unique circumstances and cultural ...

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Content Hubs: A One Stop Shop for Great Content

At our annual advisory board meeting, we get a pulse check from our clients about what topics are top-of-mind for healthcare marketers today. One ...

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Are Branding Campaigns Important to Your Physician Marketing?

Last fall, MarketingWeek released results from their Language of Effectiveness survey, which showed that marketers are almost twice as likely to ...

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Doximity Dialer users not impacted by the end of the Public Health Emergency

The Department of Health and Human Services (HHS) has announced that the Public Health Emergency (PHE) will end on May 11, 2023. The implications of ...

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Evaluating ROI on Your Own Terms

As marketers, we are always looking for ways to show return on investment to justify spend, inform strategy, and ultimately generate results for our ...

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Understanding Your Audience

Understanding your audience is a crucial first step for marketers. When reaching out to physicians, marketers might mistakenly assume that ...

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Empowering Physician-Peer Relationships for Better Patient Care

At Doximity, we have long believed in the value of physician-peer relationships and the strength that comes from physician networks. Robust networks ...

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Doximity Dialer receives top ranking from KLAS with stellar client feedback

For the second year in a row, Doximity has ranked the #1 Telehealth Video Conferencing Platform by Best in KLAS! We are thrilled to receive the ...

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7 Healthcare Industry Predictions from an Emergency Medicine Physician

The new year provides a valuable opportunity to reflect on the past and look to the future. For Dr. Amit Phull, an emergency medicine physician and ...

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A Day in the Life of John Michael Bonasso

Creating new business relationships is a vital part of any company. We followed John Michael Bonasso, our North Carolina-based Regional Vice ...

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2023 Conferences We’re Excited to Attend

We’re excited about a full slate of thought-provoking conferences filled with informative sessions and high-quality networking opportunities. Here ...

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