---
title: A Psychiatry Spotlight
description: Learn how a large academic health system in Southern California increased campaign conversion while establishing a deeper engagement with a custom content journey.
---

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[Resource Hub](https://doximity.hospitalsolutions.com/resource-hub) **A Psychiatry Spotlight**

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# A Psychiatry Spotlight

Doximity and hospital marketing partners typically focus on one campaign at a time. This has yielded great results, with an average open rate of 51% and a connection rate of 21%. However, by linking these campaigns together into an overarching story, or content journey, we can increase campaign conversion while establishing a deeper engagement, as in the case of the psychiatry service line at a large academic health system in Southern California. 

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