The Doximity editorial staff, featuring experienced medical editors, PhDs, and physicians, has identified seven key editorial insights to create ...
Resource Hub Colleague Connect: Definitions and Benchmarks
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Colleague Connect: Definitions and Benchmarks
Colleague Connect is one of the cornerstone tactics in your toolbox. Here's a quick guide to the terminology you need to know to understand strategy and performance.
Colleague Connect: Direct, physician-to-physician messaging via email and mobile app that are highly targeted introductions to establish new peer relationships.
Targets: Physicians who have been directly messaged by the featured physician based on the target criteria selected.
Opens: The number of physicians who viewed the Colleague Connect message through their Doximity inbox or email within a 60-day window.
Open Rate: Unique Opens/Total Targets
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- Benchmark: 49%
- Benchmark: 49%
Connections: The number of physicians who accepted the Colleague Connect message within a 60-day window.
Connection Rate: Unique Connections/Total Targets
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- Benchmark: 14%
Conversion Rate: Unique Connections/Unique Opens
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- Benchmark: 30%
Reply Rate: Unique Replies/Unique Targets
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- Benchmark: .83%
Double Opens: The number of physicians who viewed the Colleague Connect message through their Doximity inbox and email within a 60-day window.
Network Growth: New Connections/Starting Network Size
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- Benchmark: 9%
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