The Doximity editorial staff, featuring experienced medical editors, PhDs, and physicians, has identified seven key editorial insights to create ...
Resource Hub DocNews: Definitions and Benchmarks
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DocNews: Definitions and Benchmarks
DocNews is one of the cornerstone tactics in your toolbox. Here's a quick guide to the terminology you need to know to understand strategy and performance.
DocNews: Native, sponsored content delivered on the Doximity Newsfeed and other channels in order to reach a large physician audience to build or reinforce your brand.
Targets: Physicians who had the content inserted into their newsfeed (and network update email if appropriate) based on the target criteria selected.
Impressions: The number of physicians who viewed the headline in the newsfeed (and network update email if appropriate) during the 28-day campaign period.
Impression Rate: Unique Impressions/Total Targets
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- Benchmark: 24%
- Benchmark: 24%
Views: The number of physicians who viewed the content landing page during the 28-day campaign period.
View Rate: Unique Views/Unique Impressions
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- Adult Benchmark: 18%
- Pediatric Benchmark: 21%
Video Views: The number of physicians who viewed the video continuously for at least 2 seconds during the 28-day campaign period.
Video View Rate: Unique Views/Total Targets
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- Benchmark: 9%
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