As healthcare marketers, you're balancing service line priorities, physician stakeholders, referral growth goals, reputation management, patient acquisition efforts, and leadership expectations. Often simultaneously.
Doximity is built to help you do it all. Our team has experience in health systems, physician practices, and healthcare marketing departments. Some managed service lines. Others worked in physician relations, business development, or communications. And a few even have direct patient care experience.
They understand that healthcare marketing challenges are rarely just marketing challenges and recognize the obstacles you face because they've dealt with them, too.
Meet a few team members
Cara Oxnevad
12 years in healthcare marketing and physician relations
"The more you listen, the more you give a partner the opportunity to tell you what they need."
Before joining Doximity, Cara worked in health system marketing, physician relations, referral development, and service line growth. She managed marketing budgets, reported on referral ROI, supported physician relationship-building efforts, and even spent time observing orthopedic surgeries to better understand the clinicians she was marketing alongside.
Years spent working through acquisitions, organizational change, and physician engagement taught her that healthcare marketing rarely happens in isolation. Physician buy-in, budget realities, referral patterns, and organizational dynamics often matter just as much as the campaign itself.
Katie Mitchell
12 years in healthcare operations and clinical experience
"Physicians are incredibly busy, but they'll engage when the information is meaningful and useful."
As healthcare marketers, you're balancing service line priorities, physician stakeholders, referral growth goals,
Katie brings a perspective few marketers have: direct experience working alongside physicians in clinical environments. Her background taught her that physicians aren't resistant to communication. They're resistant to communication that doesn't feel relevant.
That insight shapes how she thinks about physician engagement today. The most effective outreach respects physicians' time, speaks their language, and delivers information that helps them care for patients or navigate their work more effectively.
Natalie Halley
10 years in healthcare communications and marketing
"Clients are being pulled in lots of different directions. Doximity is just one piece of the puzzle."
Natalie has spent much of her career supporting highly specialized service lines, including heart and vascular care, transplant programs, and neurosciences. That experience gave her a firsthand view of the competing priorities healthcare marketers manage every day.
She's learned that marketing strategies don't exist in a vacuum. Organizations are constantly balancing shifting priorities, stakeholder requests, and limited resources. Understanding those realities helps her meet clients where they are.
Carla Burbick
15 years across clinical care, physician relations, business development, and healthcare marketing
"You have to translate the day-to-day, in-the-weeds data into a story that effectively addresses the bottom line."
Carla's career has touched multiple areas across healthcare, from patient care and physician engagement to business development and marketing strategy. That broad experience allows her to connect clinical conversations, referral trends, and business goals in ways that resonate with both physicians and executives.
One lesson that has stayed with her throughout her career is that information only matters if people understand what it means.
Doug Hubrich
19 years in healthcare marketing and leadership experience
"The biggest value you can bring isn't having all the answers. It's being able to say, 'We've seen this before, and here's what we've learned."
Doug understands that one of the most challenging parts of healthcare marketing isn't launching a campaign. It's proving value, defending budgets, and helping leadership understand what's working.
His experience taught him that clients rarely need help to simply report results. They need someone who has seen similar challenges before and can help them navigate what comes next.
Krista Milburn
12 years in healthcare marketing and physician engagement strategy
"Organizations that effectively engage physician stakeholders early tend to see better alignment and stronger results."
Having worked on both sides of the client relationship, Krista understands how difficult it can be to balance organizational priorities with physician priorities. She has seen strong initiatives lose momentum because physician stakeholders weren't brought into the process early enough.
Her experience taught her that some of the most successful campaigns begin long before launch by building alignment among the people responsible for supporting and approving them.
These lessons go beyond a single campaign
Our team understands that no tactic operates in isolation. Referral growth, reputation, physician engagement, service line awareness, and organizational goals are all connected. Working with all the members of your Client Success Team and leveraging their unique experience can help you apply the right touch at the right time to maximize the effectiveness of your outreach.
As Ben Mahfood, VP of Sales, always says, "Marketing shouldnˇt be viewed as a cost center, but as a revenue-generating function that contributes directly to organizational growth."
The value of experience
Strategy matters. Campaigns matter. But the most successful marketing partnerships are built on people who understand the realities behind the ask. Your Doximity Team brings more than Doximity product knowledge. They bring experience helping marketing teams connect their efforts to meaningful outcomes.
That's what helps our team become a true extension of yours.