Physicians aren't adopting AI because it's new. They're adopting it because it solves real problems: getting an evidence-backed answer in seconds, drafting a note before a visit even ends, reaching a patient who never picks up an unfamiliar number.
Those are small moments on their own. But add them up across a workday, and something bigger comes into view: AI is becoming part of how clinicians actually work, not a tool they check in on occasionally. That shift matters beyond the exam room. As AI changes where clinicians spend their attention and what they expect from digital experiences, it's also changing the environment hospital and health system marketers are trying to reach them in.
You'll learn:
- How AI is actually showing up across a clinician's workday
- What problems clinicians are turning to AI to solve
- What earns physician trust in a digital tool, and why that matters
- How Doximity's Ask, Scribe, and Dialer fit into clinical work
- What these changing behaviors could mean for hospital and health system marketers
-1.png)