Your Go-To Guide to Doximity's Marketing Resources

Hospital marketing is evolving fast, and keeping up means having the right tools and the right guidance. At Doximity, we’ve built a robust set of educational resources designed specifically for hospital marketers who want to engage physicians authentically, compliantly, and effectively.

Whether you’re launching a new service line, promoting an event, or building long-term physician relationships, our resources are here to help. Below is an overview of where to start—and how to get the most out of what’s available.

Make the Most of Your Dashboard

Your Doximity dashboard is more than a reporting tool; it’s a hub for smarter marketing.

From data-driven insights to performance metrics and optimization tools, the dashboard helps you move beyond guesswork and toward confident decision-making. Watch our webinar to learn how to unlock your dashboard’s full potential.

Show Me How to Use My Dashboard

Start With Dox 101

New to Doximity or looking for a refresher? Dox 101 is your go-to guide for understanding platform capabilities, features, and best practices—all in one place.

Show Me What Doximity Can Do

Follow Best Practices

Doximity’s educational resources are built around proven best practices for how physicians consume and engage with content. Whether you’re publishing articles, producing video, or launching peer-to-peer campaigns, our best practices break down what works and why.

DocNews

DocNews content (articles and videos) remains one of the most effective ways to reach physicians on Doximity, especially when it prioritizes clinical relevance over marketing language.

Maximize Your DocNews Content

Doximity’s DocNews best practices cover how to:

• Use visuals and multimedia strategically to increase engagement
• Test, optimize, and reuse content that performs well
• Write clinical, straightforward headlines that resonate with physicians
• Choose timely topics aligned with physician interests and trends
• Design video content for how physicians actually watch—often on mobile and without sound

Pro Tip: Small optimizations can drive outsized results. In one test, reframing an article headline increased CTR by 5x! From “Why an AI Will Never Replace a Brain Surgeon” to “Can We Reduce Brain Surgery to a Checklist?” Your Client Success Team is always available to help.

Colleague Connect

Beyond content, Doximity’s peer-to-peer engagement tools are backed by proven best practices for physician-to-physician communication and designed to be concise, relevant, and effective on mobile.

Doximity’s Colleague Connect best practices cover how to:

• Keep messages brief and focused for busy physicians
• Highlight what truly differentiates your organization or service line
• Feature physician ambassadors aligned with priority areas
• Encourage authentic, peer-to-peer conversation
• Personalize subject lines to improve open rates
• Choose relevant content to facilitate more connections

Pro Tip: Messages that sound genuine and conversational often resonate more with physicians than overly polished or promotional language.

Explore Colleague Connect Best Practices

Great hospital marketing isn’t about being louder; it’s about being more relevant. With educational resources, you have everything you need to build physician-first campaigns that perform. If you’re not sure where to start, your Client Success Team is always ready to help you translate these best practices into real-world results.