Drive Patient Volume and System Growth

Physicians are the hardest audience to reach – but insufficient hospital communication channels, limited budgets, and dated referral management systems can make it even more difficult. And hospitals don’t just need referrals, but the right referrals from verified physicians. Doximity’s services use deep data insights and analytics and reach physicians directly in their workflows.

Post-pandemic economics put more pressure on already constrained healthcare system budgets and slim margins. Simply put, marketers need to do more with less. Because Doximity’s analytics and data ensure exceptionally precise targeting, our services deliver more value for every marketing dollar. Tracking and optimizing campaign performance ensures the best use of marketing investment.

Even with limited budgets, healthcare marketers are asked to show proof of marketing impact quarterly and even monthly. Attribution of growth can be hard to determine, and proving ROI often requires robust analytic tools. Doximity offers comprehensive reporting that shows demonstrable ROI to prove that our campaigns and tools are meeting your goals. We make it easy to validate your investment in even the most stringent C-suite review.

Healthcare systems have a wealth of information to share – new services, clinical trials, and more – that can support physician engagement, brand awareness, and referrals. The challenge is translating it and distributing it in ways that speak to physicians. Our medical editorial team helps with content creation and reviews thousands of articles on the Doximity newsfeed to recommend trending topics that resonate with physicians.

Healthcare systems don’t always have adequate marketing resources or the right resources or knowledge and skill sets. For example, a marketing team may not have a dedicated data analyst, physician marketing specialist, or content development expert. Our client success team acts as an extension of your own marketing team, offering strategic guidance to maximize your campaigns’ impact and efficiency based on our deep understanding of how to reach physicians.