Top Performing Content

Clinicians are interested in content that impacts their day-to-day practice. Capture attention quickly with headlines that highlight:

• Clinical trial outcomes or new treatments
• Shifts in standard care
• Novel uses of familiar approaches
• Measurable improvements in patient care

There’s strong curiosity and respect for the work of peers and institutions. Mentioning leading researchers or well-known centers adds credibility and relevance.

Time is limited, so headlines should be short, clear, and aligned with the reader’s specialty, offering value in seconds.

• Lead with Key Information: Begin with the treatment, study finding, or specialty.
• Concise and Direct: Avoid unnecessary words and focus on the core message.
• Highlight Achievements: Use active verbs like “uncovers,” “reveals,” and “determines” to make headlines more dynamic.
• Name Recognition: Using well-known physician names can be effective, but varies based on how recognizable the name is to the audience.

• Academic and Research-Oriented: Lean towards academic content, linking directly to studies.
• Clinical Comparisons and Decision Aids: Articles comparing treatments or offering decision-making support are well-received.
• Current Trends and Findings: Stay updated with recent studies, new treatments, and trending medical topics to maintain relevance. Consult our quarterly updated Trending Topics for assistance.