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Offering the latest on healthcare trends, marketing tips, and more.
The Impact of the Physician Shortage on Healthcare Marketing
For years, data has forecasted a physician shortage. A report from the Association of American Medical Colleges (AAMC) from March of 2024 shows that, ...
Sharing the Secrets of Successful Healthcare Brands
Developing and telling a cohesive brand story is not always an easy task. Layer on complications like brand changes, acquisitions, or rebrands, and ...
Doing More With Less With HCIC Insights
The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of ...
3 Tips to Level Up Your Digital Marketing
Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic ...
Why Brand Marketing Matters
There’s an age-old discussion among marketers about the benefits of brand versus performance marketing. While performance marketing gained popularity ...
Our Team’s Top Four HMPS Sessions
Last month, our team gathered in Austin, Texas for the Healthcare Marketing and Physician Strategies Summit, better known as HMPS. This annual ...
Are Branding Campaigns Important to Your Physician Marketing?
Last fall, MarketingWeek released results from their Language of Effectiveness survey, which showed that marketers are almost twice as likely to ...