Content. It’s arguably one of the most pivotal linchpins in marketing but can be one of the most difficult to generate. How can you ensure you and your team continue to develop new and engaging content that performs? What resources are at your disposal? Here are nine out-of-the-box sources you can use and repurpose for your physician marketing campaigns.
1. Personal physician experiences
Many physicians have a personal connection to their specialty. Perhaps a family member’s illness or they may even have personal experience with what their patients are now going through.
2. Physician Q&A
Go straight to the source - what are they reading about? Interested in? Is there something they are passionate about sharing with other physicians?
3. Podcasts
Bring variety to your content with something your audience can listen to instead of reading. Bonus points if your guest is a physician from your organization.
4. Journals
Some physicians at your organization may have recently published a journal article. Compound their visibility by sharing this article in another channel.
5. Surgical videos
Edit a short video of an innovative procedure to be a quick, eye-catching clip from your organization.
6. Hire a medical writer
Sometimes there are too many priorities, and you just can’t keep up. Consider hiring a writer that specializes in physician-facing content to take the pressure off.
7. Industry blog posts
Your team is most likely concurrently developing blog posts for your organization’s website. Take a look there to see if any of the information will be interesting for a physician audience. With a few edits, you may be able to repurpose it!
8. News articles
Has your organization been in the news recently? Ensure that this impactful content is being read by the physician audience as well.
9. Case studies
Success stories are the bread and butter of marketing content. Talk to your physicians about any recent successful outcomes they’ve had with patients.