Can’t Miss Sessions from SHSMD 2022

Our team is gearing up for the Society for Healthcare Strategy and Market Development’s (SHSMD) Annual Conference. With both in-person and virtual access options, this year’s conference boasts a lineup of insightful presentations from industry leaders. Here are the top five sessions that we’re looking forward to this September. 

Growing Profitable Elective Procedure Volume 

Jessica Walker, Founder & CEO of Care Sherpa, will discuss how to improve the connection between marketing and quantifiable, profitable service line growth. Learn how two different organizations with elective service lines increased patient volume and revenue by effectively managing their targeted patient lead pipeline and ensuring highly-personalized consumer follow up.

Health Care Communication: The Makings of a Digital Revolution 

Health care systems went from being at the forefront of innovation to being a laggard when compared to how other industries have leveraged digital technology, leaving health care professionals and physicians struggling to keep up. Sarah Toomey, Director of Physician Reputation Marketing at Rush University Medical Center, will join Amit Phull, Senior Vice President and Medical Director of Doximity, for an informative session on healthcare communication. Learn how Rush University Medical Center has paved the way in marketing innovation to raise reputation and referral activities through strategies utilizing platforms like Doximity to leverage technological solutions to reach and engage with physician audiences.

Keeping Pace with the Patient Journey Transformation

Two years after the onset of the COVID-19 pandemic, the ways in which patients behave and make decisions as they navigate the healthcare system have changed dramatically. These changes impact everything from the shifting front door of the healthcare system to the ways in which patients utilize different care access channels and providers. Suzanne Borgos, Chief Strategy Officer of Capital Health and Dan Clarin, Managing Director of Kaufman Hall will offer insights on this tectonic shift in patient utilization—and illuminate emerging strategies for reshaping the patient care journey in the wake of the pandemic. 

Service Line Marketing: The Front Lines for Patient Acquisition

In today’s ever-changing world the task of being a service line marketer continues to become more and more complex. Juggling demands of driving patient volumes while trying to drive awareness, brand visibility, and loyalty to an already overwhelmed consumer, service line marketers must adapt and find more efficient ways – through process, people and technology – to achieve and reach their system goals and initiatives. Join Lynn Purdy of Vanderbilt University Medical Center, Ashleigh Killian of Baylor Scott & White Health, Tom Hileman of Hileman Group, and Dara Krueger of Cleveland Clinic for what is sure to be an illuminating panel discussion.

How Health Care Marketers Can Impact Stigma

Stigma in healthcare often prevents patients from getting the care that they need. Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use. Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking related lung disease.

Check out these sessions and many more in National Harbor, MD on September 11-14th. Plus, don’t miss valuable networking opportunities with fellow healthcare marketers, including breakfast sponsored by Doximity on Monday and Tuesday morning.