Since the beginning of the crisis, Doximity has seen a surge in physician engagement, including a 60% increase in Newsfeed engagement and a 20x jump in Dialer usage, now up to over 1,000,000 calls a day. With this in mind, our team has developed an approach to help drive referrals to valuable service lines and build brand awareness specifically in the coming months. Planning a post-pandemic marketing strategy now will help put your best foot forward, and will be key to eliminating that long ramp-up period that sometimes comes with developing marketing plans.
We’ve developed two phases for post-pandemic success: Planning and Execution. Here’s how you can dive into phase one:
Pinpoint Your Goals:
1. Identify your top revenue-driving service lines that will increase volume to your organization. Questions you should be asking yourself are:
Establish Your Strategy:
1. Identify the best timeline for your organization
It is going to be vital for every hospital to get patients back in for regular visits. These steps for how to outline your strategy will help ensure that that happens. To learn about how to put your plan into practice, read our blog post Executing Your Post-Pandemic Plan.