Mastering Your Second Year on Doximity
4 Essential Tips to Thrive
Dec 15, 2023 | Client Success Expert
Last month, we shared some foundational tips for succeeding as a first-year marketing partner on Doximity. Now, we’re taking it one step further and sharing key tips our experts have for a partner looking to grow, optimize, and excel in year two and three.
- Evaluate and refine
By now, you’ve mastered the basics of Doximity. Take this opportunity to build on your strategy from the past year and expand your reach. Leverage the data from your past programs to identify your brand allies (the folks engaging with your messaging). Consider re-engaging them with additional content to create long-term, sustainable brand awareness.
- Don’t be afraid to re-use top-performing content
Part of analyzing your performance from the past year is seeing what content and messaging really resonates with your audience. Don’t be afraid to reuse evergreen top-performing content. You can keep it fresh with a new headline, additional context, an updated image, or by deploying it in another format. Check out this blog post for more information on identifying content strong enough to reuse.
- Use a multi-channel approach with a content journey
Physicians are very busy, and not all physicians learn the same way. Sharing the same general message in a different form can help increase engagement and information retention. To truly engage your entire physician audience, try a comprehensive approach to reach physicians on their own terms. With different tactics, from in-feed content to physician-to-physician messaging and sponsored digest email content, thoughtfully engage your audience throughout the Doximity platform with a holistic content journey.
- Lean on your Doximity team
It’s an important tip for first-year clients and an essential reminder for long-time partners. Think of your Doximity team as an extension of your internal team. Share your goals, strategies, questions, and concerns. Tell us more about your big-picture organizational goals and how Doximity fits into that larger picture. The more you share with your Doximity team, the more we can help you meet your goals. We can show you where there might be more opportunities to engage with your ideal audiences or to point out an audience that might complement other strategies. Whatever it may be, your Doximity team will be ready with custom, tailored suggestions.
To all of our multi-year partners, thank you. We love working with you to meet your goals. Learn from some of our partners how to create content strategies that work with real-world case studies and examples.