What Our Team is Reading

Jul 24, 2023 | Hospital Solutions

Our team strives to stay up to date on healthcare industry trends, and that means consulting a variety of sources. We love to share helpful articles among our team on Slack and thought it would be valuable to share what we’ve been reading. Here are three articles that have recently been shared around the virtual Doximity water cooler. 

1. Can Meta’s Twitter Competitor Win Over Physicians?

If you’re a social media user, you’ve likely seen the buzz around Threads, the new Twitter-esque platform from Meta. Maybe you’ve already claimed your profile and explored the budding site. Becker’s recently published an article questioning whether this platform will win over physicians, a notoriously difficult audience to engage. The chatter on Twitter would suggest that physicians aren’t eager to flock to the new platform given its limitations, especially given the lack of search capabilities to find colleagues and the challenge of building community and networks on a nascent platform. It brings into question the utility of a new platform, especially one that lacks the community and is not designed for physicians. On the other hand, Doximity is the platform of choice for over 80% of physicians because it was designed with physicians in mind, and makes connecting and staying up-to-date easy.

2. Why Patients Need U.S. Hospital Health Rankings

Hospital rankings have long been valued by patients, providers, and healthcare marketers. Hospital rankings are not static, and many well-known ranking systems exist. Despite questions around changes in the U.S. News and World Report methodology, this USA Today article argues that hospital rankings are still an incredibly valuable tool for both patients and providers. Healthcare is complex, and rankings provide a framework for making decisions between hospitals that have different outcomes, approaches, and processes. Of course, hospital rankings are not the be-all end-all for patients or providers, and there are many other factors that go into a care decision, including a hospital’s reputation, physician referrals, and more.

3. Suddenly, It Looks Like We’re In A Golden Age For Medicine

This fascinating New York Times article steps back and evaluates the last decade, and more precisely, the last five years, of medical innovation enabled by Jennifer Doudna’s and others’ work on CRISPR gene editing, the necessary push for innovation in response to COVID, and other applications of mRNA, new insights, and developing technologies like machine learning. The article cites scientists like Barney Graham, who offer their excitement on the exponential pace of scientific advancement. In this energizing and optimistic context, it’s important to remember that, for physicians, this pace of development can present a challenge. Modern clinicians often cite information overload as one of their primary pain points. Clinicians seek spaces where they can stay up to date on the crush of new medical research and developments quickly, with a focus on their relevant medical specialties. Doximity’s customized medical newsfeed is a go-to for physicians for education on new developments in treatments, vaccines, procedures, and more. 

Curious about what else our team is reading? Follow us on LinkedIn, where we share articles, blog posts, white papers, and more.