Content Hub
Offering the latest on healthcare trends, marketing tips, and more.
Shining a Light: 4 Reasons To Spotlight Your Physicians
Physicians are central to healthcare. They run clinical trials, conduct cutting-edge research, and deliver life-saving patient care. Highlighting ...
Great Content is Only One Piece of the Puzzle
It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with ...
Lessons From One Physician's Content Journey
It’s not every day that a physician has a patient that they need to refer to another specialist (or a patient to refer to a clinical trial or a ...
Do This, Not That: Tips for Success
Since physicians are such a specialized and clinical audience, knowing best practices for capturing their attention can be challenging. As the ...
The Impact of the Physician Shortage on Healthcare Marketing
For years, data has forecasted a physician shortage. A report from the Association of American Medical Colleges (AAMC) from March of 2024 shows that, ...
4 Secrets to Developing Clinical Content
We often get questions on how to increase physician interest and engagement with your content on Doximity. As a physician-first platform, we always ...
Digital Doorstep vs. Direct Mail
Since the advent of digital advertising, there has been an urge to pit digital against direct mail. Direct mail, the traditional, outdated contender, ...
3 Ways to Succeed in a Post-Cookie World
The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have ...
12 Content Ideas to Power Your Physician Marketing
Great content is what powers marketing programs. But, sometimes, it can be challenging to brainstorm fresh and engaging content ideas. We've curated ...
Optimizing Content Based on Physician Learning Preferences
Unfortunately, burnout, information overload, and provider siloing are the modern physician’s reality. Physicians face increasingly high expectations ...
The Non-Clinical Topic That’s Capturing Physician Attention on Doximity
While the vast majority of content on Doximity is clinical, there has been an increasing interest in additional topics, including medical business ...
6 Small Headline Tweaks That Speak to Physicians
Your headline is the first impression a viewer gets on your content. It’s the first (and possibly only) thing a viewer will read. It’s your ...
Cracking the Code to Physician-Centric Content Strategy
In the ever-evolving landscape of healthcare marketing, connecting with physicians is paramount. Doximity, the professional network for medicine, ...
The Inside Scoop on Top-Performing Content on Doximity
Doximity is the platform where doctors stay up to date on medical news. So, we have unique insights into what clinical content is resonating with ...
Repurposing Content Across Channels
An important part of effectively communicating with your audience is creating content that is both interesting and relevant to them. The content ...
How to Identify Content Strong Enough to Reuse
As marketers, we understand the fundamental principle that it takes more than one touchpoint to get your message across. In fact, the widely accepted ...
The Power of Interactive Content in Healthcare Marketing
Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. ...
Four Ways to Use ChatGPT in Healthcare Marketing
ChatGPT, a sophisticated chatbot that uses artificial intelligence (AI) to generate human-like responses to a prompt, took the world by storm earlier ...
Two Compelling Arguments to Use When They Ask For a Billboard
My daughter and I recently attended a birthday party for a little girl in her class. In between visits to the potty and minor meltdowns, I started ...
Content Hubs: A One Stop Shop for Great Content
At our annual advisory board meeting, we get a pulse check from our clients about what topics are top-of-mind for healthcare marketers today. One ...