A Day in the Life of Addison Amorosi
Doximity's Ohio-based Regional Vice President of Digital Partnerships
May 25, 2023 | Hospital Solutions
Building relationships with existing partners and creating new business relationships is vital to any company. We followed Addison Amorosi, our Dayton, Ohio-based Associate Vice President of Hospital & Digital Partnerships, to learn more about how she works with healthcare organizations seeking to reach physicians and share information about their relevant physician-focused offerings. Here's a peek into her daily routine.
The iPhone alarm goes off, and today, Addison hits snooze for another 8 minutes. 6:08: time to head downstairs to make a pot of coffee, feed her 7-year-old black lab, Riley, and get ready for her morning workout.
Shortly after getting home from the gym, Addison and Riley head out for a quick stroll through the neighborhood to soak in some Vitamin D before heading in to start the workday.
Addison logs on for the day. Her water bottle and trusted coffee mug sit right next to her laptop. She takes a sip of coffee and starts Tuesday by reviewing her calendar for the day and catching up on any missed Slacks and emails.
Next up: The Notebook. Addison’s notebook is an important asset in her daily life for keeping her on track with to-dos, notes, and goals. She takes some time creating a daily to-do list with the hopes of getting through 80%, knowing other unexpected things are bound to come up throughout the day.
Since each healthcare organization has distinct goals, Addison spends most of her day strategizing with current and prospective clients. She asks them questions to get a deeper understanding of their priorities:
- What markets/geographies are of priority over the next 3-6 months?
- How are you utilizing engagement data to inform future programs and strategies?
- Are you open to a multichannel approach to reach physicians where they are?
- What actions do you want your audience to take after viewing your content?
- What is your #1 objective in measuring digital marketing efforts?
Addison grabs Riley’s leash, and they head out for a quick 15-minute “pick me up walk.” Some days, she’ll have a podcast playing, but today, she walks without headphones to enjoy the spring birds chirping. Being outside is Addison’s favorite way to recharge for the next half of the day.
Addison hops on a conference call to meet with her marketing team and a current partner to create a branded case study. The case study will focus on best practices for reaching a specialized physician audience using Doximity’s proprietary targeting algorithms.
Addison focuses on three main items for the rest of the afternoon:
- Creating a presentation for an upcoming in-person partnership review
- Drafting a contract for a new partnership
- Researching healthcare trends and news, physician marketing and critical industry-specific business updates
Laptop is shut, and the green dot on Slack turns gray. Addison gets up from her desk, grabs a Chomp beef stick, and heads out to the seasonal greenhouses to water her flowers.
Curious to learn more about how our team spends their time? Check out a Day in the Life of Kailyn Castro, our NYC-based Director of Operations.