Content Hub
Offering the latest on healthcare trends, marketing tips, and more.
5 Digital Marketing Takeaways from HubSpot's INBOUND 2024
HubSpot’s annual INBOUND conference brings together marketing industry experts from every sector to share ideas and success stories, debate the ...
Lessons From One Physician's Content Journey
It’s not every day that a physician has a patient that they need to refer to another specialist (or a patient to refer to a clinical trial or a ...
What's Trending in Healthcare Marketing
The healthcare marketing landscape is constantly evolving, impacted by trends and developments in both healthcare and marketing. In this blog ...
Digital Doorstep vs. Direct Mail
Since the advent of digital advertising, there has been an urge to pit digital against direct mail. Direct mail, the traditional, outdated contender, ...
Quantifying, Scheduling, and AI: What You Missed at HMPS
Last month, our team converged in Las Vegas, NV for the annual Healthcare Marketing and Physician Strategies (HMPS) conference. This conference ...
7 Trends Shaping the Future of Physician Marketing
As the healthcare landscape evolves, the strategies for effectively marketing to physicians must too. In an era defined by rapid technological ...
3 Ways to Succeed in a Post-Cookie World
The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have ...
Doing More With Less With HCIC Insights
The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of ...
3 Tips to Level Up Your Digital Marketing
Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic ...
The Power of Interactive Content in Healthcare Marketing
Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. ...
Four Ways to Use ChatGPT in Healthcare Marketing
ChatGPT, a sophisticated chatbot that uses artificial intelligence (AI) to generate human-like responses to a prompt, took the world by storm earlier ...
Two Compelling Arguments to Use When They Ask For a Billboard
My daughter and I recently attended a birthday party for a little girl in her class. In between visits to the potty and minor meltdowns, I started ...