Using Doximity’s Hospital Solutions, City of Hope has access to a suite of tools to help support or drive various marketing programs.
Share news with the right physician, at the right time
One tool that has yielded significant results is DocNews® — a unique way for hospitals and health systems to deliver branded content on Doximity’s medical newsfeed. Doximity users experience a custom newsfeed with curated news and research specific to their specialty via their desktop or mobile device. DocNews® helps health systems like City of Hope share meaningful sponsored content — like exciting new research or an announcement of a new clinical trial — with the right physician, at the right time.
Just last year, City of Hope announced it was one of the very first certified designated centers in the country to provide both FDA-approved CAR T Cell Therapies, one of the most promising areas of cancer treatment available today. By distributing this announcement via DocNews®, City of Hope was able to share this exciting milestone with thousands of physicians, helping drive an increase in patient referrals for clinical trials. Most recently, City of Hope published a DocNews® story on CS1-CAR T therapy following chemotherapy in treating patients with relapsed or refractory multiple myeloma. The story reached 6,000 physicians and saw almost three times the average engagement rate with oncologists using Doximity’s platform. In addition, the DocNews® story caught the attention of one well-connected physician from Wake Forest. When this physician “liked” the post, the story was circulated to more than 700 colleagues in his network.
Foster real doctor-doctor relationships
Within any healthcare organization, building and maintaining relationships with referring physicians outside of your network ultimately helps patients get the care they need. City of Hope has been able to dramatically increase its physician outreach by implementing Colleague Connect®, Doximity’s direct physician-to-physician messaging.
Using this very focused approach, City of Hope has made over 880 new physician connections, including oncologists and hematologists. These new connections enable direct communication between doctors inside and outside of their network so that they may collaborate on care and increase their patient referrals.
Grow awareness among patients and book visits directly
City of Hope was an early adopter of Patient Connect, a solution that allowed their physicians to add appointment booking capabilities to both their Doximity profiles and their public profiles on U.S. News and World Report, which receives over 12 million visitors per month. In just one month of using Patient Connect, City of Hope received 154 new patient opportunities.This year, City of Hope and Doximity celebrate three years of partnership.
