Main Line Health, a system with facilities in the Philadelphia region, wanted to increase referrals to their cardiovascular medicine and surgery programs. Given the multitude of well-known hospitals—and cardiovascular programs—in the Philadelphia area alone, the organization looked to Doximity to partner on a creative, strategic approach to stand out from the competition.

The Partnership

Although this was only their first year working with Doximity and using Colleague Connect®, Main Line Health took a very sophisticated approach to increase referrals. The health system’s cardiovascular marketing team worked with the System Chief of Cardiovascular Disease as a Featured Physician and Brand Ambassador to reach out to external physicians on Doximity. His  message introduced the new System Chief of Cardiac Surgery at Main Line Health. Regarded as a top cardiothoracic surgeon, his colleague's name would garner attention in the medical community. This tactic certainly worked, with an open rate of 81% and a connection rate of 26%, compared to the average benchmarks of 47% and 14%, respectively.

After sending out the Colleague Connect® messages, Main Line Health and Doximity identified the most engaged audience members, and followed up with a DocNews® campaign. This type of content journey strategy proved to be successful and helped them reach their goals. From this campaign alone, 16 new providers began referring to Main Line Health with 65 net new patients, resulting in a return on investment of 57:1.

The Main Line Content Journey On Doximity

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1. Build target group
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2. Content is shared with targeted physicians via Collegue Connect® direct message
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3. Physicians engage with content
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4. Doximity identifies top physician engagers
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5. Retarget top engagers with DocNews® featured stories

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Real Replies From Physicians

talking bubble with quote marks

Sounds like a great addition to your team. Thanks for the update!

Internist | Philadelphia, PA

Thank you for sharing. That is wonderful news.

Internist | Glen Mills, PA

Thanks for contacting me. Will be in touch if I need you!

Family Medicine Physician | Media

Notable Results

65

New Patients

81%

Open Rate

26%

Connection Rate

57:1

ROI

About Us

Doximity is the largest secure medical network with over 2 million members, enabling collaboration among specialties across the country. Our members search and find physicians, stay up-to-date with the newsfeed of medicine, exchange HIPAA-secure messages, and engage in telehealth visits with patients.

Doximity works with over 200 healthcare organizations, including the top hospitals in the country. Our diverse partners include academic medical centers, specialty and community hospitals, and medical software companies, among others. We help get your message in front of physicians when it matters most.

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