The Northeastern region of the United States is a fiercely competitive healthcare market given the density of top-ranked health systems in the region. Most patients are within driving distance of multiple top systems which means they have numerous options when searching for a new healthcare provider. Our client, a highly ranked cancer center in the region, was seeking to promote its oncologists and capture a greater share of oncology patients in the area. To do so, they partnered with Doximity & U.S. News to expand their patient-facing digital presence on both platforms.
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