The rise of consumerism in healthcare has been well-documented over the past several years. The emergence of new, digital platforms has empowered patients with information and has enabled them to start playing a larger role in their healthcare journey. Hear from Heidi Findlay, Executive Director of Marketing and Communications at Roswell Park Comprehensive Cancer Center, and Heidi Schulte, VP of Strategy, Hospital Solutions at Doximity, on how to approach patient acquisition beyond the scope of your own hospital website.
You'll learn about:
- Better understanding where and how patients research specialists physicians
- Making a compelling, data-driven case for investing in a multi-platform patient acquisition strategy
- How to acquire patients who may have not otherwise never found their hospital's specialists
