6 Reasons to Encourage Your Physicians to Network on Doximity

We’ve talked about how physicians can supercharge your marketing efforts, including three ways physicians on Doximity can help you reach your goals. Once your physician partners are on Doximity, it’s also highly beneficial to encourage them to grow their network.

With over 80% of U.S. physicians registered as members, there's a good chance that many physicians at your organization are already on Doximity. If they’re not, consider sharing information on the time-saving features that physicians love on Doximity.

Here are 6 reasons to encourage physicians at your organization to network on Doximity.

Activate a More Customized Newsfeed
Doximity curates a custom newsfeed for each doctor based on specialty, interests, and, you guessed it, network. We highlight the content that a physician’s network engages with, which helps them stay up to date on the latest and most relevant cutting-edge research, industry-specific topics, and colleague updates.

Marketing Insight: A physician is more likely to engage with your organization's content if it aligns with their interests and clinical focus. By encouraging physicians to expand their networks on Doximity, you can help ensure they receive timely and relevant information, including important marketing messages and educational materials, enhancing their awareness and interest in your organization.
Emerge as a Thought Leader
Conversely, a physician’s connected colleagues will receive their updates. Connecting with peers and colleagues helps ensure that a physician’s updates, research, and thought leadership reach their medical community. If a physician is collaborating with your marketing team as a brand ambassador or featured physician, their network can help amplify the impact of your marketing programs.

Marketing Insight: Encouraging physicians to network and share their expertise can supplement your marketing efforts. When a physician in your network becomes a recognized thought leader, their endorsement and content can lend credibility to your organization’s messages, fostering trust and engagement among their peers.
Find a Specialist For a Difficult Case
Medicine is a team sport with the goal of providing the best care to patients in need. When a physician runs into a particularly difficult case, they can leverage the power of their extensive Doximity network to find the exact specialists who can help. Plus, they can collaborate efficiently with HIPAA-secure messaging and electronic faxing.

Marketing Insight: Highlighting your organization's expertise and resources can position your healthcare facility as a go-to partner for complex cases. When physicians know they can rely on your specialists for support, they are more likely to refer patients to physicians at your organization, increasing your organization’s visibility and reputation in the medical community.
Increase Network of Potential Referrers
Did you know that over half of independent physicians don’t have a preferred hospital partner? As a physician’s Doximity network grows, so does the number of colleagues who will consider them for referrals.

Marketing Insight: A larger network means more opportunities for your organization to be considered for referrals. By encouraging physicians to network on Doximity, you create more touchpoints for your marketing messages to reach potential referrers, ultimately driving patient volume and revenue.
Reconnect with Colleagues, Residency Alumni, and Other Peers
It can be easy to lose touch with colleagues when a physician moves to a new city or starts a new job. Doximity makes it easy to maintain that professional network and stay up-to-date on the latest news. Know when a medical school classmate publishes a groundbreaking paper, or when a fellow residency alumni is promoted to Chief of Cardiology. Not only can physicians celebrate peers’ wins, but they can leverage the strength of their network to find research collaborators, potential referrers, and even new opportunities.

Marketing Insight: Strong professional relationships are key to spreading your organization’s message. When physicians are well-connected, your marketing campaigns can benefit from word-of-mouth referrals and shared endorsements within these networks.
Reduce Burnout and Connect About Daily Pressures
Physician burnout is all too common, but social connection has been shown to help mitigate daily pressures. Physicians can combat burnout by strengthening their Doximity network, and connecting with others who intimately understand their daily challenges. They can lean on their network to share experiences and strategies through direct messages, comments, Op-Med, our collection of original articles written by Doximity members.

Marketing Insight: Supporting physician well-being can create a positive association with your organization. When physicians feel supported and connected, it’s more likely that they’ll engage with and advocate for your organization’s initiatives, contributing to a positive brand image and increased loyalty.