Quantifying, Scheduling, and AI: What You Missed at HMPS

Last month, our team converged in Las Vegas, NV for the annual Healthcare Marketing and Physician Strategies (HMPS) conference. This conference brings together top healthcare industry experts and...

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Loyalists vs. Shoppers: Healthcare Lessons from Retail Consumers

Retail has taught consumers how to shop. Consumers are accustomed to digital access, varied options, and seamless shopping experiences. And, while it can be easy to think of patients seeking...

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Physicians walk down a hallway, collaborating

Enhancing Collaboration and Workflow

Last month, we were joined by three practicing physicians who shared their valuable perspectives on how digital tools like Doximity enhance collaboration, telehealth, and more. In case you missed the...

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3 Ways to Succeed in a Post-Cookie World

The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have long enabled advertisers to target specific...

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Doctors greet elderly patients, shaking hand

A New Way to Introduce Physicians

Onboarding a new physician to a hospital or healthcare system can be a big task. Physicians want to get immersed in their new community and build their practice, and hospitals want to set their...

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12 Content Ideas to Power Your Physician Marketing

Great content is what powers marketing programs. But, sometimes, it can be challenging to brainstorm fresh and engaging content ideas. We've curated a list of 12 topics on Doximity that have...

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Sharing the Secrets of Successful Healthcare Brands

Developing and telling a cohesive brand story is not always an easy task. Layer on complications like brand changes, acquisitions, or rebrands, and the challenge can intensify. Luckily, branding...

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Getting Ready for U.S. News Survey Season

As we head into the new year, we inevitably get a lot of questions about U.S. News and World Report’s annual expert opinion survey, a component of their Best Hospitals rankings process. We’ve...

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The Physician Journey

Doximity is a platform designed for physicians by physicians. So, it’s no surprise that Doximity has tools that meet physicians at every stage of their careers and every step of their journeys. We...

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Physician uses his smartphone

New Features Physicians Love on Doximity

Doximity is built for physicians by physicians. It’s why, aside from the iPhone, clinicians have never adopted a piece of technology faster than Doximity. While you’re probably pretty familiar with...

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Illustration of a doctor with a magnifying glass next to a clipboard

The Non-Clinical Topic That’s Capturing Physician Attention on Doximity

While the vast majority of content on Doximity is clinical, there has been an increasing interest in additional topics, including medical business content. One way to see what topics are resonating...

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6 Small Headline Tweaks That Speak to Physicians

Your headline is the first impression a viewer gets on your content. It’s the first (and possibly only) thing a viewer will read. It’s your opportunity to entice and intrigue, providing context and...

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Physician and marketing staff converse in a hallway

How Your Own Physicians Can Be Your Superpower

We get questions all the time from partners who want to supercharge their impact on Doximity. There are a lot of tips we’ve shared, from creating killer content to strategic deployment and much more....

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Inbound Conference 2023

3 Tips to Level Up Your Digital Marketing

Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic event hosted over 12,000 attendees with deep-dive...

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Physician consults with hospital administrator

The Importance of Physician Marketing

Healthcare is a very complex industry with lots of important players and moving pieces. However, physicians continue to be the heart of our healthcare system. Not only are physicians charged with the...

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Waves of color emerge from a microphones

Why Brand Marketing Matters

There’s an age-old discussion among marketers about the benefits of brand versus performance marketing. While performance marketing gained popularity for its measurability, recently industry leaders...

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Illustration of blue robots and a physician on a black and white checkered background

Four Ways to Use ChatGPT in Healthcare Marketing

ChatGPT, a sophisticated chatbot that uses artificial intelligence (AI) to generate human-like responses to a prompt, took the world by storm earlier this year. Across almost every industry,...

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UC San Diego School of Medicine 2023 Match Day Students, Photo: Erik Jepsen/University Communications

Ready or Not: Gen Zers Are Headed to Your Orgs

When we think about generational marketing, it’s often to define and understand our audience. By considering the unique circumstances and cultural touchstones that shaped a generation, generational...

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Female doctor shares information with elderly female patient

Are Branding Campaigns Important to Your Physician Marketing?

Last fall, MarketingWeek released results from their Language of Effectiveness survey, which showed that marketers are almost twice as likely to focus purely on brand awareness. The survey included...

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Medical students in white coats face each other in conversation

Empowering Physician-Peer Relationships for Better Patient Care

At Doximity, we have long believed in the value of physician-peer relationships and the strength that comes from physician networks. Robust networks provide value to physicians, expanding access to...

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Year in Review: 5 Healthcare Marketing Trends

With 2022 wrapped up, we’re looking ahead to 2023. Here are the top 5 marketing trends we expect to continue to dominate in the new year. 

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How to Handle The Holidays

The holiday season is always busy. This year, add on the spike of the “tripledemic,” and hospitals are set to have a hectic few weeks. Here are a few tips to support your team during the most...

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Illustrated group of physicians

Better Together: Targeting and Content Journeys

We’ve said it before: great content is only one piece of the puzzle. To activate deeper engagement and make your content more impactful, consider developing a content journey. See our blog post for...

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The Dream Team: Your Agency Plus Doximity

Doximity is not your typical partner – we strive to become an extension of your marketing team. And, since some of our healthcare partners work with demand generation agencies to create, manage, and...

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How to Choose, Use, and Support Your Physician Ambassadors

Physician ambassadors can be a true extension of your marketing team and incredibly effective in building brand awareness, developing new referral relationships, and increasing patient volume. It’s...

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Great Content is Only One Piece of the Puzzle

It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with your brand. Stepping back and developing a content...

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Physician looks down at her smartphone while holding a clipboard

3 Reasons Why You Want Your Physicians on Doximity

As a healthcare marketer, your primary focus probably isn’t your institution’s physicians' social activity. However, your physicians could be a secret weapon for amplifying your brand reputation....

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Top Blog Posts of 2021

With 2022 underway, we’re taking a look back at some of our most-read blog posts of 2021. In a year where content was king, these posts aimed to help healthcare marketers navigate the demand for...

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Developing Physician Content That Clicks

One of the most frequently asked questions from our partners is how to develop content for physicians. Since Doximity is a physician-first platform, our content looks a little different from...

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From brand awareness to patient acquisition and revenue generation to telehealth—we're ready to help you reach your organization's strategic goals.

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