Expand Your Reach With New State and Local Digests
Access the most impressions per physician of any Doximity channel
Oct 27, 2022 | Hospital Solutions
As healthcare marketers, we’re always looking for new ways to reach physicians with engaging and relevant information. That’s why we’re excited to announce a new way for healthcare organizations to share updates with their target audiences.
In addition to getting news on the newsfeed and via direct messages, Doximity physician members are auto-subscribed to an email digest based on their specialty and geography. This provides an opportunity to stay current on what’s happening in the markets closest to their practices. The digests consist of curated organic news and, due to their relevance, have the highest impression rates of all Doximity channels.
For the first time, healthcare organizations now have the opportunity to include sponsored content in this highly-read channel. Sponsored content will display in the digest, the Doximity newsfeed, and link to a full featured story, CME invitation, or announcement. With exclusivity to the specialty and location and the most impressions per physician of any Doximity channel, this valuable channel has numerous use cases.
Ways that healthcare partners are using State and Local Digests:
- Increasing referrals and engaging with their neighbors
- Expanding a new market and increasing their reach
- Highlighting an upcoming CME event to boost attendance
- Raising brand awareness and reputation of their organization
- And more!
Want more information about how your organization could leverage State and Local Digests? Download our one pager.