With 2022 underway, we’re taking a look back at some of our most-read blog posts of 2021. In a year where content was king, these posts aimed to help healthcare marketers navigate the demand for consistent, high-quality, and relevant content that moves the needle.
How to Cut Through the Clutter
Creating content can be a difficult task to achieve but finding content for physicians may prove to be a larger mountain to climb. In order to find the right content that will catch the eye of physician readers and create high engagement there are four main ideas to keep in mind.
9 Out of the Box Sources for Physician Content
Content. It’s arguably one of the most pivotal linchpins in marketing but can be one of the most difficult to generate. How can you ensure you and your team continue to develop new and engaging content that performs? Here are nine out-of-the-box sources you can use and repurpose for your physician marketing campaigns.
Fine Tuning Your Content Calendar: A Case Study
Curious what you can do to strengthen your physician marketing campaigns? Look no further than a content calendar. See how this strategy played out for an academic medical center in a competitive midwest market.
Top 5 Strategies our Non-Hospital Clients are Using
Hospitals aren’t our only clients these days. More and more organizations are working with Doximity to reach physicians. And from what we’ve seen so far, these organizations are doing things a bit differently to succeed. Below are the top five strategies Doximity’s non-hospital clients use to boost brand awareness and patient acquisition on the platform.
Impress your C-Suite in Three Steps
Rounding out our top blog posts this year, this piece dives into some key tips to impress your C-Suite level executives. Over the years, as our team has worked with hundreds of marketers across the country, we have identified key patterns from our partners that have proven to continually impress those at the top. These three steps could help you take your healthcare marketing career to the next level.