While developing content, determining whether a topic will perform well or not can be difficult. What will be interesting to your audience? What if you spend time and money on a piece and it flops?...
While developing content, determining whether a topic will perform well or not can be difficult. What will be interesting to your audience? What if you spend time and money on a piece and it flops?...
Digital spend in hospital marketing is on the rise. But why is it on the rise? And what are the pros and cons of digital vs. traditional marketing?
We know you’re busy and don’t have a lot of time to sift through countless articles each week. Here are some articles our team has deemed the most important for hospital marketers so far this fall:
Ever wondered what a doctor really does on Doximity? Although it’s clearly valuable for hospital marketers to have a network of over 1 million clinicians to market to, what’s in it for the doctors...
With an endless supply of healthcare articles published daily, it takes a lot of reading to stay up to speed. We asked our team what their favorite articles have been this summer and narrowed it down...
You asked, we listened. We’re pleased to announce our newest feature, available to all Doximity clients: the Profile Updater Tool. We heard from a number of clients at our annual Hospital Advisory...
We live in an age of transparency, and as expectations have evolved, today’s healthcare marketers are tasked with being as candid as ever. From establishing trust to building a network of passionate...
Technology can be exasperating for everyone. Learn what makes physicians especially frustrated and how to fix the issues.
We hosted our event of the year last week at our headquarters in San Francisco. It was Doximity’s 5th Annual Hospital Advisory Board, a forum created to bring the top hospital marketing leaders...
How can you get through to physicians? Make sure you check all the boxes.
Quick — let’s see your content marketing strategy.
If you have to search more than three folders to find it (or you don’t have one at all), you need to postpone your next blog post and work on...
Some marketers have it easy when it comes to punctuating their content with the right visuals. Lots of industries (think: retail and travel) lend themselves to dynamic photography and engaging...
The gender pay gap, the difference in compensation between men and women of the same title or role, affects women from every background, of all ages and levels of education, in every U.S. state. But...
Ever wonder what other hospital systems are doing with Doximity? How they’re merging the traditional with the digital? How they’re getting physicians onboard?
Video has taken over the internet. Currently, video accounts for 75% of all video traffic, and this will grow to 82% in the next three years. For most marketers video can seem like a daunting,...
The Chicago healthcare market is competitive. With so many top-ranked hospitals located within the city limits or in nearby suburban communities, how does one stand out in a market with so many...
The rise of consumer knowledge in healthcare has been well-documented over the past several years. Simply put, consumers are taking on more of the responsibility to navigate the healthcare system and...
With over a million articles read per month on Doximity, we’ve learned a few things about what physicians are most interested in reading.
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We analyzed over 150,000 messages from featured physicians to referring providers and distributed over 700 Sponsored Stories to physicians on Doximity.
Hospital marketers are always asking themselves the same questions: how can I grab the attention of potential referring physicians? How do I use marketing tactics to influence physicians about my...
We're excited to announce that more than 1,000,000 licensed medical professionals are now using Doximity to connect, collaborate, and collectively provide better care for their patients! The million...
We’re excited to announce the launch of our Hospital Solutions Website and Blog. We’ve learned many things from working with our hospital partners over the past four years which we’re thrilled to...