So often, the line between physicians and marketers is clear. Doctors are a big part of your audience so they can be a great resource when it comes to learning what will resonate. If you’re not...
So often, the line between physicians and marketers is clear. Doctors are a big part of your audience so they can be a great resource when it comes to learning what will resonate. If you’re not...
Survey season is in full swing, and with the number of different rankings increasing over the past two decades, it’s essential to consider how to factor them into your marketing strategy.
Telling one cohesive brand story should be at the forefront of your marketing strategy. When developing your brand from scratch, acquiring a new one, or rebranding entirely, that can sometimes look...
Doximity is a different kind of partner—we don’t fit into a typical media box. We report on engagement and ROI, not CPMs, and you won’t find any banner ads on Doximity. We don’t bombard physicians...
Every stage of the pandemic has brought us something new. Healthcare organizations have learned how to tackle each wave to the best of their ability while much of the world continues to be hit left...
As we all know, this most recent surge in COVID cases has triggered an influx of activity at healthcare facilities across the country. Physicians are scrambling for up-to-date information to keep...
Whether they’re in person or virtual, we’re looking forward to hitting all of our favorite conferences this year. We’re ready to learn from the best and brightest while bringing our perspective to...
Powered by Doximity’s leading digital platform for healthcare providers, partnership expansion includes pivoting U.S. News surveys for Best Hospitals to be completely digital.
The votes are in, and Cleveland, Boston, and Houston lead the way. These three cities were rated the best metros for workplace satisfaction, according to an analysis of 11,000+ Doximity physician...
We hope everyone had the chance to attend the Healthcare Internet Conference (HCIC) in Las Vegas a couple of weeks ago! We know there were a lot of great sessions to check out. In case you missed it,...
Attending the Healthcare Internet Conference (HCIC) in Las Vegas next week? We are too. Here are the sessions we’re looking forward to most each day.
We talk about it all the time: physicians are a notoriously difficult audience to reach. The good news is, as physician experts, Doximity knows what resonates with them. Here are the topics that are...
September is National Women in Medicine Month #WIMMonth, as declared by the American Medical Association. We'd like to take a moment to recognize female physicians in medicine by sharing a Physician...
Hospitals aren’t our only clients these days. More and more organizations such as medical associations, financial software companies, or public health and awareness groups are working with Doximity...
Curious what you can do to strengthen your physician marketing campaigns? Look no further than a content calendar. Developing a calendar is a crucial piece to giving your team time to create content...
We’ve mentioned it before, but telehealth utilization skyrocketed during the pandemic. Do you know how your physicians use telehealth? What key components of the telehealth platform do they find most...
At Doximity, our products are the foundation on which we can build successful programs for our clients. We followed Brandon Leung, our Hawaii-based Product Manager, to gain a glimpse into how it all...
It doesn’t matter whether they’re internal or external; partnerships are tricky. Knowing how to work together throughout the year is vital to solid campaigns. We asked one of our most successful...
The physician audience is notoriously difficult to reach. They’re busy and over-stimulated. So what can you do to ensure your physician marketing campaigns are producing results? Below is what our...
Creating new business relationships is a vital part of any company. We followed Ali Schmetterer, our California-based Regional Vice President of Hospital Partnerships, who specializes in helping...
Content. It’s arguably one of the most pivotal linchpins in marketing but can be one of the most difficult to generate. How can you ensure you and your team continue to develop new and engaging...
We all know that a content calendar is key to developing thoughtful, strategic material for your audience. We’ve all also experienced pushing back dates and last-minute rushes to get what you need...
Images in a newsfeed environment are like the cover of a good book or a beautiful label on a bottle of wine. They can either catch the reader’s eye or blend into the background. So how do you make...
Driving to the doctor’s office, filling out paperwork, and seeing a physician face-to-face are aspects of the traditional healthcare delivery system to which we are accustomed. When telehealth was...
Product, price, place, and promotion have been at the core of marketing for ages. The four P’s of marketing focused on what to sell and how and when to reach people. Yet, the beloved four P’s have...
As we approach the long-awaited spring season, you may be wanting to take a step outside to catch a glimpse of the blooming tulips and hear the birds chirp. Our team pulled together five valuable...
Every year on March 8th, we celebrate International Women’s Day to acknowledge women's social, economic, and cultural achievements. National Doctors’ Day, on March 30th, is a day to reflect on the...
We all know that the healthcare consumer journey has changed, but why has it changed? New digital platforms have given patients more information, allowing them to play a powerful role in their...
Whether you want to start a business, move to a different state, or simply stop eating junk food, we all start the new year seeking to do better than we have in the year prior. Not only do consumers...