September is Women in Medicine Month, so we’re excited to spotlight Dr. Anikia Nelson, a pediatrician and clinical strategist at Doximity. Balancing the responsibilities of being a new mom and team...
September is Women in Medicine Month, so we’re excited to spotlight Dr. Anikia Nelson, a pediatrician and clinical strategist at Doximity. Balancing the responsibilities of being a new mom and team...
As marketers, we love to prove impact with metrics. The ultimate metric for many is return on investment, or ROI. While ROI is a familiar concept, there are myriad ways to build an ROI methodology....
What better way to start the year than rounding up a list of thought-provoking articles our team can’t stop talking about? Take a closer look at articles from Becker’s, Medium, and more.
As we say goodbye to 2023 and dive into 2024, we’re looking back at some of our favorite product updates over the past year. From platform-wide updates to Hospital Solutions product enhancements,...
Unfortunately, burnout, information overload, and provider siloing are the modern physician’s reality. Physicians face increasingly high expectations of care. A recent study published in the Journal...
Last month, our team gathered in Las Vegas, Nevada, for the annual HLTH conference, an exciting, innovative healthcare event. With over 100 sessions, we could never recap the entire affair. But, we...
The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of industry experts and thought leaders. One major...
Over 12 million patients search for doctors monthly on U.S. News and Doximity, and 77% of them are seeking specialists. We’re taking a deeper look into what a typical patient search process looks...
Our team strives to stay up to date on healthcare industry trends, and that means consulting a variety of sources. We love to share helpful articles among our team on Slack and thought it would be...
Building relationships with existing partners and creating new business relationships is vital to any company. We followed Addison Amorosi, our Dayton, Ohio-based Associate Vice President of Hospital...
At our annual advisory board meeting, we get a pulse check from our clients about what topics are top-of-mind for healthcare marketers today. One item on the agenda this winter was content hubs: how...
Understanding your audience is a crucial first step for marketers. When reaching out to physicians, marketers might mistakenly assume that independent clinicians and those affiliated with hospitals...
Creating new business relationships is a vital part of any company. We followed John Michael Bonasso, our North Carolina-based Regional Vice President of Hospital Partnerships, to learn more about...
We’re excited about a full slate of thought-provoking conferences filled with informative sessions and high-quality networking opportunities. Here are six conferences we’re looking forward to...
One unique facet of Doximity’s Colleague Connect® messaging tool is that messages are sent from a physician on behalf of their organization, hospital, or health system. This physician-to-physician...
Earlier this month, our team traveled to Las Vegas, Nevada for the 5th annual HLTH conference, and we’re still buzzing about this electric gathering. With over 9,500 attendees from tech giants to...
As healthcare marketers, we’re always looking for new ways to reach physicians with engaging and relevant information. That’s why we’re excited to announce a new way for healthcare organizations to...
Earlier this month, our team headed down to National Harbor, MD for the annual Society for Healthcare Strategy and Market Development (SHSMD) Conference. More than 1,000 healthcare marketers gathered...
Understanding your audience is key to creating strategic marketing campaigns. And at Doximity, we know physicians. As the largest secure medical network with over 2MM+ verified members, we understand...
Our team is gearing up for the Society for Healthcare Strategy and Market Development’s (SHSMD) Annual Conference. With both in-person and virtual access options, this year’s conference boasts a...
As healthcare marketers, it is important to stay on top of what topics are trending among physicians. Some topics are evergreen, and others ebb and flow with the times. Since Doximity is the platform...
Doximity’s Op-Med provides a platform for physicians to share their thoughts, experiences, and perspectives with other physicians. These original articles often spark deeper conversations among...
Last month, our team attended the Healthcare Marketing and Physician Strategies Summit (HMPS) in Salt Lake City. The summit was packed with sessions on strategic marketing, interactive and digital...
As marketers, we are always trying to understand our audience – who are they? What drives them? We try to anticipate questions that they’ll have and how they will react to our messaging. But as with...
We know physicians are a busy group of people who are notoriously hard to reach. Physician marketers are constantly faced with the challenge of getting their message in front of this key audience....
The Hospital Solutions team is constantly growing, and there are so many moving pieces to keep track of for both our team and our clients. This is where our Operations team comes in. Kailyn Castro is...
So often, the line between physicians and marketers is clear. Doctors are a big part of your audience so they can be a great resource when it comes to learning what will resonate. If you’re not...
Survey season is in full swing, and with the number of different rankings increasing over the past two decades, it’s essential to consider how to factor them into your marketing strategy.
Telling one cohesive brand story should be at the forefront of your marketing strategy. When developing your brand from scratch, acquiring a new one, or rebranding entirely, that can sometimes look...