Since physicians are such a specialized and clinical audience, knowing best practices for capturing their attention can be challenging. As the leading professional network for medical professionals,...
Since physicians are such a specialized and clinical audience, knowing best practices for capturing their attention can be challenging. As the leading professional network for medical professionals,...
September is Women in Medicine Month, so we’re excited to spotlight Dr. Anikia Nelson, a pediatrician and clinical strategist at Doximity. Balancing the responsibilities of being a new mom and team...
You’ve gone through an extensive search and vetting process to bring on a new vendor partner, and you’re finally getting to the good part: the kickoff. Kickoffs are an exciting time in any new...
The healthcare marketing landscape is constantly evolving, impacted by trends and developments in both healthcare and marketing. In this blog article, we’ll highlight some industry news articles that...
While telehealth might not be top-of-mind for some healthcare marketers, telehealth solutions are crucial for clinical productivity and patient satisfaction. We wanted to dive into telehealth...
We’ve talked about how physicians can supercharge your marketing efforts, including three ways physicians on Doximity can help you reach your goals. Once your physician partners are on Doximity, it’s...
We often get questions on how to increase physician interest and engagement with your content on Doximity. As a physician-first platform, we always encourage folks to take time to understand the...
Since the advent of digital advertising, there has been an urge to pit digital against direct mail. Direct mail, the traditional, outdated contender, was predicted to be replaced by each new, shiny...
In the rapidly evolving world of healthcare, finding the right marketing strategy can be challenging. What if you could learn from the best? There are many similarities between healthcare...
Welcoming a new physician to your hospital’s medical staff is always an exciting time, especially if they are a rockstar provider with a rare skill set and deep expertise in a highly specialized...
As marketers, we love to prove impact with metrics. The ultimate metric for many is return on investment, or ROI. While ROI is a familiar concept, there are myriad ways to build an ROI methodology....
Retail has taught consumers how to shop. Consumers are accustomed to digital access, varied options, and seamless shopping experiences. And, while it can be easy to think of patients seeking...
As the healthcare landscape evolves, the strategies for effectively marketing to physicians must too. In an era defined by rapid technological advancements and shifting healthcare paradigms, staying...
Last month, we were joined by three practicing physicians who shared their valuable perspectives on how digital tools like Doximity enhance collaboration, telehealth, and more. In case you missed the...
In March, our team headed down to Orlando for the Healthcare Information and Management Systems Society’s (HIMSS) annual conference. This gathering of healthcare industry leaders is always a favorite...
The advertising industry has been forecasting a cookie-less world for years now. Cookies, or small pieces of browsing data that websites store, have long enabled advertisers to target specific...
One of the most important interactions that can impact a patient's overall health outcome is their relationship with their primary care physician (PCP). PCPs are frequently the first and main point...
Onboarding a new physician to a hospital or healthcare system can be a big task. Physicians want to get immersed in their new community and build their practice, and hospitals want to set their...
Dr. Amit Phull serves as Doximity’s Chief Physician Experience Officer and Emergency Medicine Faculty at Northwestern Medicine. In a recent article for Forbes, Dr. Phull reflects on how healthcare is...
Great content is what powers marketing programs. But, sometimes, it can be challenging to brainstorm fresh and engaging content ideas. We've curated a list of 12 topics on Doximity that have...
What better way to start the year than rounding up a list of thought-provoking articles our team can’t stop talking about? Take a closer look at articles from Becker’s, Medium, and more.
Developing and telling a cohesive brand story is not always an easy task. Layer on complications like brand changes, acquisitions, or rebrands, and the challenge can intensify. Luckily, branding...
As we say goodbye to 2023 and dive into 2024, we’re looking back at some of our favorite product updates over the past year. From platform-wide updates to Hospital Solutions product enhancements,...
As we head into the new year, we inevitably get a lot of questions about U.S. News and World Report’s annual expert opinion survey, a component of their Best Hospitals rankings process. We’ve...
Unfortunately, burnout, information overload, and provider siloing are the modern physician’s reality. Physicians face increasingly high expectations of care. A recent study published in the Journal...