The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of industry experts and thought leaders. One major...
The annual Healthcare Internet Conference is a team favorite at Doximity. Hosted in Los Angeles, CA, the conference featured an incredible lineup of industry experts and thought leaders. One major...
It has been over three years since the start of the pandemic and telemedicine continues to evolve and impact how we deliver and receive medical care. Doximity’s 2023 State of Telemedicine Report...
Your headline is the first impression a viewer gets on your content. It’s the first (and possibly only) thing a viewer will read. It’s your opportunity to entice and intrigue, providing context and...
We get questions all the time from partners who want to supercharge their impact on Doximity. There are a lot of tips we’ve shared, from creating killer content to strategic deployment and much more....
Over 12 million patients search for doctors monthly on U.S. News and Doximity, and 77% of them are seeking specialists. We’re taking a deeper look into what a typical patient search process looks...
The healthcare industry is constantly evolving, and healthcare IT (HIT), digital health (DH), and revenue cycle management (RCM) are at the forefront of these changes. The 8th Annual Becker's HIT +...
In the ever-evolving landscape of healthcare marketing, connecting with physicians is paramount. Doximity, the professional network for medicine, offers a unique avenue to engage with this audience....
Our team lives and breathes digital marketing, so we were eager to attend HubSpot’s annual INBOUND conference in Boston, MA. The industry-agnostic event hosted over 12,000 attendees with deep-dive...
As physicians increasingly adopt telemedicine to deliver accessible and efficient care, Doximity’s 2023 State of Telemedicine Report provides valuable insight into how this vital element of...
Healthcare is a very complex industry with lots of important players and moving pieces. However, physicians continue to be the heart of our healthcare system. Not only are physicians charged with the...
Doximity is the platform where doctors stay up to date on medical news. So, we have unique insights into what clinical content is resonating with physicians. In fact, we have an entire team dedicated...
In the digital age, patients increasingly turn to online resources to research and choose healthcare providers. Google searches have become a common starting point, and physician bios are vital to...
An important part of effectively communicating with your audience is creating content that is both interesting and relevant to them. The content creation process can be time-consuming and expensive,...
Our team strives to stay up to date on healthcare industry trends, and that means consulting a variety of sources. We love to share helpful articles among our team on Slack and thought it would be...
As marketers, we understand the fundamental principle that it takes more than one touchpoint to get your message across. In fact, the widely accepted “rule of seven” suggests that it takes at least...
There’s an age-old discussion among marketers about the benefits of brand versus performance marketing. While performance marketing gained popularity for its measurability, recently industry leaders...
Healthcare has always been an evolving industry, with new technologies and trends shaping how we access and receive care. As we continue into 2023, it's clear that Gen Z is poised to be a major force...
The Doximity dashboard is a one-stop resource for our partners. From program status reports to trending topics and so much more, the dashboard is filled with valuable information and turnkey tools...
Founded in 1970, Health Brigade is a free medical clinic focused on providing health services to those least served in a caring and non-judgmental environment. Today, the clinic offers comprehensive...
The HHS Office of Civil Rights (OCR) has given healthcare providers a 90-day extension before imposing penalties for non-HIPAA compliance with telehealth regulations. The extension is in effect...
Building relationships with existing partners and creating new business relationships is vital to any company. We followed Addison Amorosi, our Dayton, Ohio-based Associate Vice President of Hospital...
Healthcare marketers are always looking for new ways to connect with physicians and increase referrals. An underused tool? Interactive content. Quizzes, assessments, and surveys offer physicians a...
Digital apps have revolutionized the healthcare industry, providing patients convenient access to information, resources, and tools to manage their health. Achieving high patient adoption rates can...
HIMSS 2023 didn’t disappoint as the most influential health and technology event of the year and the Doximity Dialer Enterprise team was thrilled to attend. Health system clients, CMIOs, CIOs and...
My daughter and I recently attended a birthday party for a little girl in her class. In between visits to the potty and minor meltdowns, I started chatting with one of the other mothers, and I...
When we think about generational marketing, it’s often to define and understand our audience. By considering the unique circumstances and cultural touchstones that shaped a generation, generational...
At our annual advisory board meeting, we get a pulse check from our clients about what topics are top-of-mind for healthcare marketers today. One item on the agenda this winter was content hubs: how...
Last fall, MarketingWeek released results from their Language of Effectiveness survey, which showed that marketers are almost twice as likely to focus purely on brand awareness. The survey included...