Earlier this month, our team traveled to Las Vegas, Nevada for the 5th annual HLTH conference, and we’re still buzzing about this electric gathering. With over 9,500 attendees from tech giants to...
Earlier this month, our team traveled to Las Vegas, Nevada for the 5th annual HLTH conference, and we’re still buzzing about this electric gathering. With over 9,500 attendees from tech giants to...
As healthcare marketers, we’re always looking for new ways to reach physicians with engaging and relevant information. That’s why we’re excited to announce a new way for healthcare organizations to...
This October, the Doximity Dialer Enterprise team joined more than 2,500 health technology leaders at Becker’s Health IT + Digital Health + RCM Annual meeting in Chicago, IL. Not only was it a...
In my former life as a hospital marketing manager, I wore many hats. I was the t-shirt orderer, the weekly newsletter deployer, the website updater, the flyer designer, the community event planner,...
Attention practitioners: imagine this… instead of scheduling virtual visits to start at a specific time, you give your patients a window of time in which the visit will start and you join when you’re...
Earlier this month, our team headed down to National Harbor, MD for the annual Society for Healthcare Strategy and Market Development (SHSMD) Conference. More than 1,000 healthcare marketers gathered...
Doximity is not your typical partner – we strive to become an extension of your marketing team. And, since some of our healthcare partners work with demand generation agencies to create, manage, and...
Understanding your audience is key to creating strategic marketing campaigns. And at Doximity, we know physicians. As the largest secure medical network with over 2MM+ verified members, we understand...
On July 27, 2022, Congress passed a bill in a 416-12 vote to expand telehealth services first introduced during the pandemic. The Advancing Telehealth Beyond COVID-19 Act is a win for patients and...
Our team is gearing up for the Society for Healthcare Strategy and Market Development’s (SHSMD) Annual Conference. With both in-person and virtual access options, this year’s conference boasts a...
As healthcare marketers, it is important to stay on top of what topics are trending among physicians. Some topics are evergreen, and others ebb and flow with the times. Since Doximity is the platform...
As a Director of Client Success at Doximity, my clients are not only interested in reaching physicians, but building a base of deep engagers who have the potential to become long-term brand allies or...
Physician ambassadors can be a true extension of your marketing team and incredibly effective in building brand awareness, developing new referral relationships, and increasing patient volume. It’s...
It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with your brand. Stepping back and developing a content...
Doximity’s Op-Med provides a platform for physicians to share their thoughts, experiences, and perspectives with other physicians. These original articles often spark deeper conversations among...
Each year, Lowell Community Health Center (Lowell CHC), 25 miles northwest of Boston, sees 30,000 patients, 90% of whom are low-income and 45% of whom are non-English speakers. Lowell CHC selected...
Last month, our team attended the Healthcare Marketing and Physician Strategies Summit (HMPS) in Salt Lake City. The summit was packed with sessions on strategic marketing, interactive and digital...
As marketers, we are always trying to understand our audience – who are they? What drives them? We try to anticipate questions that they’ll have and how they will react to our messaging. But as with...
We know physicians are a busy group of people who are notoriously hard to reach. Physician marketers are constantly faced with the challenge of getting their message in front of this key audience....
No computer? No broadband? No problem. Telehealth is in the palm of their hand.
The Hospital Solutions team is constantly growing, and there are so many moving pieces to keep track of for both our team and our clients. This is where our Operations team comes in. Kailyn Castro is...
The COVID-19 pandemic was trying. For hospital staff, it was especially difficult. In navigating such unchartered waters, physician liaison partners wrestled to understand where and how they fit into...
So often, the line between physicians and marketers is clear. Doctors are a big part of your audience so they can be a great resource when it comes to learning what will resonate. If you’re not...
As a healthcare marketer, your primary focus probably isn’t your institution’s physicians' social activity. However, your physicians could be a secret weapon for amplifying your brand reputation....
Generally speaking, a hospital marketing team is mainly focused on appealing to the consumer directly. That means the majority of their content is patient-facing, featuring simple and clear marketing...
If you’re a hospital marketer, listen up.
Survey season is in full swing, and with the number of different rankings increasing over the past two decades, it’s essential to consider how to factor them into your marketing strategy.
Telling one cohesive brand story should be at the forefront of your marketing strategy. When developing your brand from scratch, acquiring a new one, or rebranding entirely, that can sometimes look...
Doximity is a different kind of partner—we don’t fit into a typical media box. We report on engagement and ROI, not CPMs, and you won’t find any banner ads on Doximity. We don’t bombard physicians...