As healthcare marketers, it is important to stay on top of what topics are trending among physicians. Some topics are evergreen, and others ebb and flow with the times. Since Doximity is the platform...
As healthcare marketers, it is important to stay on top of what topics are trending among physicians. Some topics are evergreen, and others ebb and flow with the times. Since Doximity is the platform...
As a Director of Client Success at Doximity, my clients are not only interested in reaching physicians, but building a base of deep engagers who have the potential to become long-term brand allies or...
Physician ambassadors can be a true extension of your marketing team and incredibly effective in building brand awareness, developing new referral relationships, and increasing patient volume. It’s...
It can be easy to fall into the trap of creating content that you want consumers to see rather than considering how consumers want to engage with your brand. Stepping back and developing a content...
Doximity’s Op-Med provides a platform for physicians to share their thoughts, experiences, and perspectives with other physicians. These original articles often spark deeper conversations among...
Each year, Lowell Community Health Center (Lowell CHC), 25 miles northwest of Boston, sees 30,000 patients, 90% of whom are low-income and 45% of whom are non-English speakers. Lowell CHC selected...
Last month, our team attended the Healthcare Marketing and Physician Strategies Summit (HMPS) in Salt Lake City. The summit was packed with sessions on strategic marketing, interactive and digital...
As marketers, we are always trying to understand our audience – who are they? What drives them? We try to anticipate questions that they’ll have and how they will react to our messaging. But as with...
We know physicians are a busy group of people who are notoriously hard to reach. Physician marketers are constantly faced with the challenge of getting their message in front of this key audience....
No computer? No broadband? No problem. Telehealth is in the palm of their hand.
The Hospital Solutions team is constantly growing, and there are so many moving pieces to keep track of for both our team and our clients. This is where our Operations team comes in. Kailyn Castro is...
The COVID-19 pandemic was trying. For hospital staff, it was especially difficult. In navigating such unchartered waters, physician liaison partners wrestled to understand where and how they fit into...
So often, the line between physicians and marketers is clear. Doctors are a big part of your audience so they can be a great resource when it comes to learning what will resonate. If you’re not...
As a healthcare marketer, your primary focus probably isn’t your institution’s physicians' social activity. However, your physicians could be a secret weapon for amplifying your brand reputation....
Generally speaking, a hospital marketing team is mainly focused on appealing to the consumer directly. That means the majority of their content is patient-facing, featuring simple and clear marketing...
If you’re a hospital marketer, listen up.
Survey season is in full swing, and with the number of different rankings increasing over the past two decades, it’s essential to consider how to factor them into your marketing strategy.
Telling one cohesive brand story should be at the forefront of your marketing strategy. When developing your brand from scratch, acquiring a new one, or rebranding entirely, that can sometimes look...
Doximity is a different kind of partner—we don’t fit into a typical media box. We report on engagement and ROI, not CPMs, and you won’t find any banner ads on Doximity. We don’t bombard physicians...
With 2022 underway, we’re taking a look back at some of our most-read blog posts of 2021. In a year where content was king, these posts aimed to help healthcare marketers navigate the demand for...
Every stage of the pandemic has brought us something new. Healthcare organizations have learned how to tackle each wave to the best of their ability while much of the world continues to be hit left...
As we all know, this most recent surge in COVID cases has triggered an influx of activity at healthcare facilities across the country. Physicians are scrambling for up-to-date information to keep...
Whether they’re in person or virtual, we’re looking forward to hitting all of our favorite conferences this year. We’re ready to learn from the best and brightest while bringing our perspective to...
Powered by Doximity’s leading digital platform for healthcare providers, partnership expansion includes pivoting U.S. News surveys for Best Hospitals to be completely digital.
The votes are in, and Cleveland, Boston, and Houston lead the way. These three cities were rated the best metros for workplace satisfaction, according to an analysis of11,000+ Doximity physician...
Let there be healing: Sentara Healthcare swiftly integrates telehealth
One of the most frequently asked questions from our partners is how to develop content for physicians. Since Doximity is a physician-first platform, our content looks a little different from...
We hope everyone had the chance to attend the Healthcare Internet Conference (HCIC) in Las Vegas a couple of weeks ago! We know there were a lot of great sessions to check out. In case you missed it,...